Brand Tone

Whimsical, Nurturing, and Sophisticated

Brand Values

• •Exceptional Quality
• •Imagination and Creativity
• •Curated Exclusivity
• •British Design

Best Practices

• •Lead with Emotion, Support with Quality: Start with inspiring and nurturing language ('spark imagination,' 'create a world of wonder') and follow up with reassuring words about quality ('handcrafted,' 'premium materials,' 'designed in the UK') to appeal to both the heart and the mind of the parent.
• •Speak to the Parent, Delight the Child: Use a sophisticated, warm tone that resonates with the parent's desire for style and quality, while using themes and descriptions (e.g., 'roaring adventures,' 'enchanting friends') that capture the magic of childhood.
• •Maintain a 'Wonder' Lexicon: Consistently use a specific set of brand keywords across all platforms. Words like wonder, inspire, magic, charming, exclusive, handcrafted, premium, and enchanting should be woven into product descriptions, social media captions, and web copy.
• •Emphasize Curation and Design: Always highlight what makes Wondershire special—its exclusive, curated collections and its British design heritage. Phrases like 'Curated by Wondershire' or 'Designed with love in our UK studio' reinforce the brand's unique value proposition.
• •Keep it Clean and Elegant: Mirror the visual brand identity in the copy. Use concise, elegant sentences. Avoid overly casual slang or jargon. The goal is to sound warm and approachable, yet refined and polished, much like a trusted friend with impeccable taste.

Social Perception

Aspirational and Trustworthy

Copy Examples

• •Let their imagination run wild. ✨ Introducing the newest friend in our Animal Art Collection. Handcrafted with love and designed in the UK to bring a touch of gentle wonder to your little one's favorite space. Tap to explore the magic. #Wondershire #NurseryDecor #KidsRoomInspo
• •The Art of Imagination. Discover our exclusive collections of premium, handcrafted wall decor designed to inspire your little one's world. Free UK delivery on all orders.
• •Roaring Adventures Await - Dinosaur Canvas Art. Transform their room into a prehistoric playground with our charming Dinosaur Wall Art. Each piece is designed with a modern touch to delight budding paleontologists and style-conscious parents alike. Printed on premium canvas with exceptional detail, it’s the perfect centerpiece for a room full of stories and dreams.
• •Psst... A little magic for their walls is waiting.
• •Curate a room as unique as they are. Welcome to Wondershire. We believe every child's room should be a place of wonder. Discover our exclusive range of premium nursery wall art, designed in the UK to spark joy and inspire creativity from their very first dreams. Shop Now