Brand Tone

aspirational, nurturing, and sophisticated

Brand Values

• •Family-Centric
• •Quality & Craftsmanship
• •Female Empowerment & Entrepreneurship
• •Modern & Timeless Aesthetics
• •Community & Collaboration

Best Practices

• •Lead with the 'Why': Always circle back to the brand's founding story. Frame the products not just as decor, but as a solution for parents who want to create a beautiful, calm, and personal home amidst the beautiful chaos of family life.
• •Use Nurturing and Inclusive Language: Employ words like "gentle," "calm," "cherish," and "create." Speak directly to "you" and "your family" to build a personal connection. Reference shared experiences of parenthood (e.g., "the juggle is real," "quiet moments").
• •Highlight Quality and Longevity: Consistently mention the "archival quality paper," "giclée printing process," and "timeless design." This justifies the premium price point and reinforces the brand's value of craftsmanship.
• •Maintain a Sophisticated Visual and Verbal Aesthetic: Use clean formatting, tasteful emojis (e.g., ✨, 🤍), and a warm but refined tone. Avoid overly casual slang or hype-driven language to stay aligned with the brand's elegant and modern image.
• •Weave in Credibility Subtly: Reference collaborations and press features not as a boast, but as a point of pride and assurance for the customer. For example, "As seen in Elle Decoration, our best-selling print is designed to..." This builds trust without sounding arrogant.

Social Perception

Wonder & Rah is perceived as a high-quality, trustworthy, and stylish brand. Customers frequently praise the unique designs that are modern yet suitable for children, the excellent quality of the prints and paper, and the personal touches like handwritten notes. The features in major publications and partnerships with retailers like John Lewis solidify its reputation as a premium and respected small business in the interior design space. The brand is seen not just as a store, but as a reflection of the founder's personal taste and dedication.

Copy Examples

• •Introducing 'First Light'. Inspired by those quiet, early morning moments before the house wakes up. This collection is about finding the calm in the beautiful chaos. Designed to bring a soft, gentle energy to your little one's space, or any corner of your home that needs a little peace. ✨ Swipe to see the full collection, created from our seaside studio, just for you. #WonderAndRah #ModernArtPrints #NurseryDecor
• •Subject: From my kitchen table to yours... It started with a simple idea: creating a life with more room for muddy boots and bedtime stories. Wonder & Rah was born between nap times and play dates, fuelled by a desire to bring modern, soulful art into family homes. Every print we ship is a piece of that journey. Thank you for being a part of this dream and for choosing art that tells a story. With love, Natalie.
• •For the little adventurer who is destined for great things. Our 'Wild and Free' print is a beautiful, daily reminder to embrace their unique spirit. With its hand-drawn typography and minimalist design, it’s a sophisticated-yet-playful piece that will grow with them through the years. Printed on archival-quality paper to ensure the message never fades, just like their wonderful spirit. The perfect finishing touch for a modern nursery or playroom.
• •Art for the life you're building. Modern, timeless prints designed to make your house feel more like home. Explore the collection.
• •There is nothing we love more than seeing our prints in their new homes. Thank you to @[Username] for sharing this beautiful, serene space featuring our 'Love' print. It’s an honour to be a small part of the beautiful memories you’re creating. 🤍 Tag us in your photos for a chance to be featured! #MyWonderAndRah