Brand Tone

Empowering, Celebratory, and Inclusive

Brand Values

• •Self-Expression
• •Cultural Celebration
• •Creativity & Uniqueness
• •Quality
• •Community
• •Customer-Centricity
• •Sustainability & Ethical Production

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (Empowering, Celebratory, Inclusive), key messaging pillars, "do's and don'ts" for language, and examples of on-brand copy. This ensures everyone creating content is aligned.
• •Focus on "You" and Empowerment: Center the copy around the customer and how the products empower them to express themselves and celebrate their identity. Use "you" and "your" frequently.
• •Use Inclusive and Positive Language: Actively choose words that are welcoming, uplifting, and resonate with diverse cultures and passions. Avoid jargon or exclusionary terms.
• •Tell Stories: Emphasize that the designs are more than just products; they are "stories, emotions, and connections." Incorporate storytelling into product descriptions, social media posts, and email marketing.
• •Maintain Consistency Across All Channels: Ensure the tone is consistent on the website, social media bios and posts, email communications, and any advertising materials. Regular audits can help maintain this consistency.

Social Perception

Customers who have had good experiences often appreciate the unique designs, the ability to customize products, and the celebration of cultural identity. They see Wonder Print Shop as a place to find items that resonate with their heritage and interests.

Copy Examples

• •Headline: Wear Your Story. Celebrate Your Roots. Body: Don't just wear a design, wear your heritage. Our custom apparel and decor are crafted to honor your identity and shout your pride to the world. Find your voice with Wonder Print Shop.
• •Headline: More Than Print. It's Passion. Body: Fuel your passions, from cultural milestones to your favorite team's victory. Wonder Print Shop creates vibrant, high-quality pieces that tell your unique story. What will you celebrate today?
• •Headline: Join the Celebration of You. Body: You're unique. Your style should be too. At Wonder Print Shop, we empower you to express every facet of your identity with designs that are as bold and individual as you are.
• •Headline: Ethically Crafted, Expressively Worn. Body: Feel good inside and out. Our print-on-demand apparel and decor celebrate your passions while championing sustainable and ethical production. Express yourself, responsibly.
• •Headline: From Our Community, To Yours. With Pride. Body: Wonder Print Shop is more than a store; it's a global family of creators and culture lovers. Discover designs that connect, inspire, and celebrate the vibrant tapestry of who you are.