Brand Tone

Inspirational, Artistic & Expressive, Passionate, Evocative & Thematic

Brand Values

• •Artistry and Creativity
• •Transformation
• •Individuality & Personalization
• •Quality
• •Appreciation for Artists

Best Practices

• •Build Trust Through Transparency: Clearly display company information, contact details, shipping policies, and return processes. Use an official Facebook Business Page instead of a personal profile.
• •Actively Manage Online Reputation: Monitor online reviews and mentions. Respond professionally and empathetically to all feedback.
• •Showcase Genuine Social Proof: Encourage genuinely satisfied customers to share their experiences and photos of their murals. Feature authentic positive testimonials.
• •Maintain a Consistent Inspirational Voice: Ensure the artistic, inspirational, and passionate tone is consistently applied across all communication channels.
• •Focus on Value and Artist Support: Continuously emphasize the unique value proposition of supporting artists and bringing original art into homes.

Social Perception

Predominantly Negative, Low Trust, Concerns about Legitimacy, Limited Positive Engagement, Disconnect

Copy Examples

• •Reimagine your world, one wall at a time. WonderMural brings artistic visions to your home, creating spaces that truly speak to you.
• •Beyond decoration, it's an expression. Discover unique mural wallpapers at WonderMural, where every design tells a story and supports global artists.
• •Let your home reflect your dreams. With WonderMural's custom-printed wallpapers, transform any room into an inspiring sanctuary of style and creativity.
• •Curated artistry for your walls. Explore WonderMural’s diverse collections and find the perfect piece to ignite your imagination and elevate your everyday.
• •Adorn your life with art. Choose WonderMural and not only beautify your space but also celebrate the artists who pour their passion into every design.