Brand Tone

friendly, relatable, supportive, and practical

Brand Values

• •Empowerment of Mothers
• •Practicality and Simplicity
• •Family Focus
• •Relatability and Authenticity
• •Joy and Fun
• •Organization

Best Practices

• •Speak Like a Friend, Not a Lecturer: Use conversational language, personal anecdotes (where appropriate), and an empathetic tone. Avoid overly formal or technical jargon. Imagine you're talking to another mom over a cup of coffee.
• •Focus on Solutions and Empowerment: Acknowledge the challenges of motherhood but always pivot to practical, achievable solutions. Frame advice in a way that makes the reader feel capable and supported.
• •Embrace Imperfection and Relatability: Don't be afraid to share struggles or admit that things aren't always perfect. The 'wannabe' aspect is key – it shows that striving and learning are part of the journey.
• •Keep it Positive and Encouraging: While acknowledging difficulties, maintain an overall optimistic and uplifting tone. Use words that inspire and motivate.
• •Be Clear, Concise, and Action-Oriented: Busy moms don't have a lot of time. Get to the point, provide clear instructions, and make it easy for them to implement the tips or use the resources. Use clear calls to action.

Social Perception

Helpful Resource, Supportive Community, Trustworthy, Accessible and Approachable

Copy Examples

• •Headline for a new printable planner: Conquer the Chaos (and Still Have Time for Coffee!): Your New Go-To Mom Planner is Here!
• •Social media post about a quick dinner recipe: Dinner dilemma? 🤯 I get it! This 20-minute [Recipe Name] saved my sanity tonight (and the kids actually ate it!). Grab the recipe on the blog – link in bio! You’ve got this, mama! 💪 #busymomrecipes #quickdinners #wondermomwannabe
• •Email subject line for a newsletter with organizing tips: Your Home, Simplified: 5 Organizing Hacks I Swear By (Even When Life’s a Whirlwind!)
• •About Us snippet variation: Hey there, fellow Wondermom (yes, you!). I'm Corinne, a mom of 5 who knows the beautiful mess of family life. My mission? To share simple tips, easy recipes, and helpful printables that *actually* work, so you can spend less time stressing and more time enjoying those precious moments. Let's make mom life a little easier, together!
• •Call to action for a free printable: Ready to reclaim 10 minutes of your day? ✨ Download our FREE [Printable Name] and feel a little more 'Wondermom' and a little less 'Wannabe' today! Your future self will thank you. 😉