Brand Tone

Introspective, Encouraging, and Adventurous

Brand Values

• •Creativity
• •Authenticity
• •Adventure
• •Thoughtfulness
• •American Made

Best Practices

• •Lead with the 'Why': Always circle back to the brand's origin story and core mission. Frame your copy around the idea of 'seeking more' and living a deeper, more adventurous life.
• •Use 'You' and 'Your': Speak directly to the customer to create a personal and encouraging connection. Position the brand as a supportive friend on their journey.
• •Ask Open-Ended Questions: In social media and email marketing, use questions to prompt introspection and engagement, reinforcing the brand's thoughtful nature.
• •Incorporate Nature and Adventure: Use imagery and language that evokes the outdoors and exploration. This will maintain the adventurous spirit of the brand.
• •Be Authentic and Transparent: Share behind-the-scenes content, talk about the creative process, and continue to highlight that the products are made in the USA. This builds trust and reinforces the brand's value of authenticity.

Social Perception

The brand is perceived as a source of high-quality, unique, and meaningful products. It is seen as a small, personal brand with a clear and admirable vision, resonating with consumers looking for authentic and thoughtfully made goods, as evidenced by high customer satisfaction and 'Star Seller' status on Etsy.

Copy Examples

• •Your next chapter is waiting to be written. What story will you tell? Our guided journals are here to help you find the words. #Wonderly #SeekMore #Journaling
• •Tired of planners that don't get you? At Wonderly, we create tools for the adventurers, the dreamers, and the deep thinkers. Find the perfect companion for your journey. Shop our collection of USA-made goods.
• •This isn't just a journal; it's a conversation with yourself. Designed for those who seek more than just a place to write, 'The Uncharted Path' is filled with prompts that challenge, inspire, and guide you toward a more intentional life. Lovingly crafted in the USA for your next great adventure.
• •Tools for a Deeper Life. For the writers, the explorers, the creators. Welcome to Wonderly.
• •From a spark of an idea to a finished masterpiece. ✨ #CreativeProcess #WonderlyBooks #PlannerAddict #MadeInUSA