Brand Tone

inspirational, adventurous, and community-focused

Brand Values

• •Adventure
• •Community
• •Authenticity
• •Growth
• •Inclusivity

Best Practices

• •Use Evocative Language: Employ words that inspire a sense of adventure and wanderlust.
• •Focus on "We" and "You": Create a sense of community by using inclusive language.
• •Show, Don't Just Tell: Use authentic photos and videos from real travelers to showcase the experience.
• •Highlight the "Why": Emphasize the transformative power of travel and the personal growth that comes with it.
• •Maintain a Positive and Uplifting Tone: Ensure all communications are encouraging and optimistic, reflecting the excitement of travel.

Social Perception

Wonderlust is generally perceived as a reputable and reliable travel company that delivers on its promises. Customers often praise the brand for its well-planned itineraries and the opportunity to form lasting friendships. The brand is seen as a facilitator of memorable experiences rather than just a travel booking service. The strong emphasis on community is a recurring theme in positive reviews.

Copy Examples

• •More Than a Trip. It's a Transformation. Discover our curated adventures and find your community.
• •Trading office chairs for mountain peaks. This week, our crew is soaking in the stunning vistas of Patagonia. Ready to join the adventure? #Wonderlust #TravelCommunity #AdventureAwaits
• •Your next great story is waiting for you.
• •Tired of the same old vacations? Join a community of adventurers on a trip you'll never forget. Explore our destinations and find your next journey with Wonderlust.
• •This is your sign to book that trip. #Wonderlust #GroupTravel #TravelTok