Brand Tone

Inspiring & Appreciative, Modern & Stylish, Quality-Conscious & Meticulous, Supportive & Ethical, Approachable & Customer-Focused, Playful & Humorous (for Wonderhagen)

Brand Values

• •Artistic Support & Collaboration
• •Quality & Craftsmanship
• •Sustainability & Responsibility
• •Inspiration & Personalization
• •Accessibility & Curation
• •Scandinavian Design Principles

Best Practices

• •Always Emphasize Quality and Curation: Whether talking about materials, printing processes, or artist selection, the copy should reflect a commitment to excellence and thoughtful choices.
• •Weave in Sustainability Naturally: Mention eco-friendly practices (FSC-certified paper, print-on-demand, local production) as inherent benefits and part of the brand's core, rather than just an add-on.
• •Celebrate the Artists: Regularly highlight the creators behind the artwork. Share their stories, inspirations, and the impact of customer support. This reinforces the value of originality and human connection.
• •Use Inspiring and Evocative Language: Describe how art can transform a space and reflect personality. Use words that evoke style, modernity, and personal expression.
• •Maintain a Balance of Sophistication and Accessibility: While the brand has a strong design focus, the language should remain welcoming and easy to understand, ensuring everyone feels empowered to bring art into their homes. For the Wonderhagen collection, lean into its playful and humorous aspects.

Social Perception

Positive Association with Art and Design, Appreciation for Artist Support, Growing Recognition for Sustainability, Seen as a Quality Provider, Wonderhagen as Distinctly Playful

Copy Examples

• •Headline: Art That Speaks Your Style. Walls That Tell Your Story. Body: Discover curated prints from passionate artists worldwide. At Poster & Frame, we believe art is personal. That’s why we offer high-quality, sustainably made pieces to help you create a home that’s uniquely you. Find your inspiration today.
• •Headline: Scandinavian Cool, Copenhagen Charm: Meet Wonderhagen. Body: Add a touch of playful modernism to your space. The Wonderhagen collection features clean lines, quirky humor, and that unmistakable Danish design flair. Art that doesn’t just hang, it winks.
• •Headline: More Than Just a Poster. It's a Piece of an Artist's Journey. Body: Every print you purchase directly supports the artist behind it. We're committed to fair royalties and celebrating creativity, ensuring that art thrives. Choose a piece with a story.
• •Headline: Sustainable Style for Your Sanctuary. Body: Decorate with a clear conscience. Our prints use FSC-certified paper, and our frames are locally produced with an eye on minimizing environmental impact. Beautiful art, responsibly made.
• •Headline: Curated for You. Crafted with Care. Body: From abstract expressions to minimalist lines, find the perfect artwork to complete your vision. Our in-house production ensures every poster and frame meets the highest standards of quality, made just for you.