Brand Tone

Whimsical, Positive, and Heartfelt

Brand Values

• •Positivity and Optimism
• •Appreciation for Nature
• •Kindness
• •Quality and Craftsmanship

Best Practices

• •Lead with Positivity
• •Embrace Playful Language
• •Tell a Story
• •Center Nature and Animals
• •Speak Like a Friend

Social Perception

Overwhelmingly Positive: High Customer Satisfaction, Reliable Service, Beloved Niche Provider.

Copy Examples

• •Just when you thought your day couldn't get any *otterly* amazing! ✨ Meet our newest beanie, designed to bring a splash of joy and a wave of warmth. For the river-dreamers and wildlife-lovers, this one’s for you. #WonderfulWorld #BeKind #OtterlyWonderful
• •Our hats aren't just made, they're embroidered with positivity and a love for the wonderful world around us. Find a design that makes you smile.
• •Hey [Customer Name], In a world of headlines, we wanted to deliver a smile. Our embroidered animal friends are here to remind you of the simple joys—a cozy walk, a shared laugh, a beautiful sunset. P.S. We've just added new creatures to the collection!
• •Wrap yourself in a hug as warm as a hedgehog in a hibernation nest! This cozy, embroidered sweatshirt is for those who appreciate the small, wonderful things in life. Made with high-quality fabric and a lot of love, it’s the perfect companion for crisp autumn days and fireside chats. Tip your cap to the little guy!
• •At Wonderful World, we believe in celebrating the creatures that make our planet extraordinary. Each embroidered design is a tribute to the animal kingdom and a reminder to spread a little goodness. Find your spirit animal and wear it with pride. 🦔🦊🐋