Brand Tone

Inspirational & Encouraging, Faith-Centered & Sincere, Warm & Welcoming, Positive & Joyful, Appreciative & Humble

Brand Values

• •Faith
• •Encouragement
• •Purpose & Identity
• •Community
• •Quality & Intentionality
• •Spreading Hope & Light

Best Practices

• •Anchor in Your "Why": Always circle back to the core mission and values. Every piece of copy should, in some way, reflect the foundational purpose of spreading faith, hope, and encouragement.
• •Speak Your Audience's Language (of Faith): Use terminology, references (like scripture snippets where appropriate), and a hopeful perspective that resonates with your Christian audience, while remaining welcoming.
• •Prioritize "You" over "We": While sharing your story is important, focus the copy on how the products and the message benefit and uplift the customer (e.g., "A reminder for *you*," "Helping *you* express...").
• •Maintain Authenticity & Sincerity: Let the genuine passion for your faith shine through. Avoid overly corporate or generic language. Share testimonies (with permission) or relatable faith-journey moments where appropriate.
• •Create a Tone & Voice Guide: Internally document key aspects of your brand voice: common words/phrases to use (and avoid), the level of formality (warm yet respectful), and examples of on-brand vs. off-brand copy. This ensures consistency, especially if multiple people are creating content.

Social Perception

Positive & Uplifting, Authentic, Community-Oriented, High-Quality Products, Purpose-Driven

Copy Examples

• •Product Description (Sweatshirt): "Wrap yourself in truth and comfort. Our 'Fearfully & Wonderfully Made' sweatshirt is more than just cozy; it's a daily reminder of your incredible worth in His eyes. Crafted with love, designed to inspire."
• •Instagram Post: "Shine His light wherever you go! ✨ Our new collection is here to help you wear your faith boldly and beautifully. Which piece speaks to your heart today? Let us know below! 👇 #WonderfullyMade #FaithFashion #WearYourFaith"
• •Email Newsletter Subject: "A Little Reminder: You Are Loved ❤️ + New Arrivals Inside!"
• •About Us Snippet: "We're not just making apparel; we're crafting reminders of hope, stitching declarations of faith, and building a community that celebrates the beautiful truth of being wonderfully made by God. Join us on this journey."
• •Promotional Banner: "Share the Good News! ✨ Enjoy 15% off all totes & accessories – perfect for gifting encouragement or carrying your essentials with a message of hope. Use code: SPREADJOY"