Brand Tone

Innovative and Creative, Quality-Focused and Professional, Enthusiastic and Passionate, Community-Oriented and Supportive

Brand Values

• •Quality: A commitment to providing high-quality, food-grade flavour concentrates. They state their concentrates are manufactured in an ISO certified laboratory.
• •Innovation: Continuously developing a diverse and unique range of flavours, including custom options. They aim to create "novel and nostalgia inducing products".
• •Customer Satisfaction & Partnership: Striving to meet customer needs and build partnerships with businesses. They aim to help businesses create taste experiences that delight consumers.
• •Taste Excellence: The fundamental belief that taste is crucial and their flavours are crafted to make products stand out and captivate taste buds.
• •Creativity: Encouraging culinary exploration and providing the tools for flavour innovation.

Best Practices

• •Emphasize Discovery and Innovation: Use language that encourages experimentation and highlights the uniqueness of the flavour profiles. Words like "explore," "craft," "innovate," "discover," "unique," and "novel" fit well.
• •Maintain a Focus on Quality and Purity: Consistently mention the food-grade nature, concentration, and premium ingredients of the flavours. This builds trust and appeals to both professionals and discerning hobbyists.
• •Inject Enthusiasm and Passion: Let a genuine love for flavour shine through. Use evocative and descriptive language that appeals to the senses and conveys excitement about the possibilities the flavours offer.
• •Be Clear and Informative (Especially Regarding Use): While being creative, always provide clear information about the concentrated nature of the products and the need for dilution. This aligns with a professional and responsible image.
• •Foster a Sense of Community and Partnership: Address the audience as creators and partners. Use inclusive language and highlight how Wonder Flavours can support their culinary or product development goals. Offer resources and encourage interaction.

Social Perception

Positive for Flavour Quality and Variety, Appreciation for Concentration, Valued by DIY Communities, Some Concerns/Queries, Trusted Partner

Copy Examples

• •Headline: Unlock a World of Taste. Body: Dive into Wonder Flavours' vast library of over 250 premium concentrates. From nostalgic bakery notes to exotic fruit bursts, craft your next culinary masterpiece with unparalleled depth and authenticity. Elevate your creations – what will you make wonderful today?
• •Headline: Your Flavour, Perfected. Body: At Wonder Flavours, we're obsessed with quality. Our food-grade concentrates are meticulously crafted for professional chefs and passionate creators alike. Bring consistency, intensity, and pure innovation to your recipes. Partner with us for taste that truly stands out.
• •Headline: Remember That Taste? We Bottled It. Body: Rediscover your favourite moments with Wonder Flavours. Our nostalgia-inducing concentrates, like Strawberry Gummy Candy and Angel Cake, are designed to spark joy and inspire creativity. Taste the wonder, share the delight.
• •Headline: Beyond Flavour. It's an Experience. Body: Don't just add taste, create an experience. Wonder Flavours provides the super-concentrated building blocks for culinary innovation. Explore unique profiles, from savoury to sweet, and transform the ordinary into the extraordinary.
• •Headline: Join the Flavour Revolution. Body: Thousands of businesses and creators worldwide trust Wonder Flavours. Why? Because we deliver vibrant, true-to-life flavours that inspire. Explore our collections, from Top Selling to Natural options, and unleash your inner flavourist. Free samples available for businesses!