Brand Tone

Empowering and Confident, Educational and Informative, Community-Focused and Engaging, Authentic and Passionate, Solution-Oriented and Supportive, Positive and Upbeat

Brand Values

• •Empowerment
• •Natural Ingredients & Quality
• •Efficacy & Results
• •Customer-Centricity
• •Inclusivity
• •Innovation
• •Eco-Friendliness

Best Practices

• •Always Lead with Empowerment: Frame messaging around building confidence and celebrating natural hair. Use uplifting and encouraging language.
• •Educate and Inform Generously: Explain the "why" behind products and ingredients. Share tips and tutorials that genuinely help the customer achieve their hair goals. Avoid overly technical jargon unless clearly explained.
• •Foster Community and Conversation: Use inclusive language ("curlies," "curl-friends"). Ask questions, encourage user-generated content, and respond authentically to comments and messages. Make customers feel heard and valued.
• •Maintain Authenticity and Passion: Let the founder's story and the brand's passion for curly hair shine through. Be transparent about ingredients and processes. Share customer testimonials and real-life results.
• •Focus on Solutions and Support: Clearly articulate how products address specific curly hair concerns. Offer guidance and support throughout the customer's hair care journey, reinforcing that the brand is there to help them achieve "great hair days."

Social Perception

Positive for Product Efficacy, Appreciation for Natural Ingredients, Seen as a Solution for Curly Hair Challenges, Strong Community Connection, Trusted Founder, Mixed Reviews on Some Products/Hair Types, Celebrity Mentions, Recent Rebranding Well-Received

Copy Examples

• •Headline: Unlock Your Curls' True Potential. Confidence Starts with Wonder Curl. Body: Tired of frizz and lackluster curls? Our Get Set Hair Jelly, born from a real curly girl’s quest for the perfect hold, gives you humidity-proof definition that lasts. Embrace your natural texture with products made from nature's best. Show the world your wonderful curls! #WonderCurl #CurlyHairConfidence #NaturalHairJourney
• •Headline: Finally, A Love Story Your Curls Deserve. Body: At Wonder Curl, we believe every curl type tells a beautiful story. That's why our founder, Scarlett, poured her passion into creating natural, effective solutions for *your* hair. From our kitchen to your shower, experience the difference real ingredients and a whole lotta love can make. What's your curl story? Share with #MyWonderCurlStory!
• •Headline: Great Hair Days, Every Single Day. That's the Wonder Curl Promise. Body: We’re more than just hair products; we’re your partners in curl care. Our community is built on sharing tips, celebrating natural beauty, and empowering each other. Got a question about your routine? Our DMs and community forum are open! Let’s make every day a great hair day, together. #CurlyCommunity #HairGoals #WonderCurlFamily
• •Headline: Say Goodbye to Complicated Routines. Hello, Simplified Curl Care! Body: We get it – life’s busy! Wonder Curl is designed to simplify your hair care without compromising on results. Our Moisturizing Hair Pudding keeps your curls hydrated for days, meaning less time styling, more time shining. Natural, effective, and made for you. #SimplyCurls #EffortlessHair #VeganHairCare
• •Headline: From Frustration to Fabulous: The Wonder Curl Journey. Body: Born out of a need for products that truly *work* for curly hair, Wonder Curl is dedicated to quality ingredients and real results. Our Restoring Hair Treatment, packed with Olive Oil and Tamanu Oil, is here to revive and strengthen your beautiful curls. Join thousands of curlies who’ve found their solution with us. #RealResults #NaturalIngredients #CurlyHairSolutions