Brand Tone

Aspirational, warm, and informative

Brand Values

• •Variety & Accessibility
• •Cultural Heritage
• •Value
• •Functionality

Best Practices

• •Develop a Brand Lexicon: Create a list of "on-brand" and "off-brand" words. For example, use words like "crafted," "elegant," "vibrant," "timeless" and avoid generic or overly technical jargon where possible. This ensures everyone writing for the brand uses a consistent vocabulary.
• •Balance Promotional and Aspirational Language: Instead of only focusing on sales ("50% OFF!"), frame the value proposition more elegantly. For example, "Experience luxury for less. Our festive collection is now available with a special introductory offer." This elevates the brand perception.
• •Speak to "Her": Address the customer directly using "you" and "your." Write captions and descriptions that help her envision herself wearing the product. Ask questions in social media captions to encourage engagement (e.g., "How would you style this stunning Kurti?").
• •Tell a Story, Even a Small One: Infuse product descriptions with a touch of narrative. Instead of just listing specs, mention the ideal occasion ("Perfect for your next garden party") or the feeling the garment evokes ("A saree designed to make you feel effortlessly graceful").
• •Create a Tone & Voice Guide: Formalize the findings of this analysis into a simple one-page guide. It should specify: Our Tone: Aspirational, warm, and informative. We Are: Cultured, accessible, celebratory. We Are Not: Elitist, generic, overly technical. How We Use Emojis: Use sparingly and elegantly (e.g., ", ", ") to add warmth, not clutter. Call to Action (CTA) examples: "Discover the Collection," "Shop Your Style," "Explore Now.""

Social Perception

a large-scale digital catalog for affordable Indian ethnic wear

Copy Examples

• •Drape yourself in artistry. Our new collection of hand-block printed sarees has arrived, blending timeless tradition with a touch of modern grace. Which story will you tell? Explore delicate florals and bold geometric patterns, each crafted to make your moments more memorable. Tap to discover the collection. #WomensFashionMart #SareeLove #EthnicWear #IndianFashion #HandblockPrint
• •Be the Best-Dressed Guest. Wedding season is here! Find your perfect look in our curated collection of vibrant Lehengas and elegant Salwar Kameez. Unforgettable styles at prices you'll love. Shop now and enjoy 15% off your first order. Shop Now
• •Your Destination for Modern Tradition. From everyday elegance to festive grandeur, discover ethnic wear that celebrates you.
• •Inside: Your New Favorite Kurti Awaits + Exclusive Offer
• •The Amara Velvet Lehenga in Royal Blue Command the room with the Amara Lehenga. Crafted from sumptuous velvet, this ensemble features intricate gold-thread embroidery that catches the light with every movement. Designed for grand celebrations, it combines regal elegance with contemporary style. The set includes a fully stitched choli, a voluminous lehenga, and a matching net dupatta to complete your majestic look. Perfect for weddings, receptions, and festive galas.