Brand Tone

Feminine & Empowering, Approachable & Friendly, Stylish & Modern, Comfort-Oriented, Occasionally Playful/Romantic

Brand Values

• •Femininity
• •Comfort
• •Style & Fashion
• •Versatility
• •Accessibility
• •Self-Care/Indulgence

Best Practices

• •Develop a Tone of Voice Guide: Clearly define the brand's personality traits, do's and don'ts for language, preferred vocabulary, and even emoji use. Share this guide with everyone who creates content.
• •Know Your Audience: Understand the target customer in Saudi Arabia – their aspirations, concerns, and how they communicate. Tailor the tone to resonate with them while staying true to the brand's core identity. For womensecret.sa, this means balancing modern femininity with cultural nuances.
• •Use "We" and "You" Effectively: Use "we" to represent the brand (e.g., "We believe...") and "you" to speak directly to the customer, making the copy more personal and engaging (e.g., "You deserve...").
• •Consistency Across Platforms: Ensure the tone is consistent across the website, product descriptions, social media captions, email marketing, and even customer service responses. While the style might adapt slightly (e.g., more playful on Instagram stories), the core tone should remain recognizable.
• •Read Aloud and Review: Before publishing, read copy aloud. This helps to catch awkward phrasing and ensure the tone sounds natural and aligns with the intended feeling (e.g., does it sound friendly, empowering, or comforting as intended?). Regular internal reviews of content can also help maintain consistency.

Social Perception

Known for Lingerie and Sleepwear, Fashionable and Trendy, Good for Gifting, Mid-Range Brand, Increasing Online Presence, Culturally Conscious (to a degree)

Copy Examples

• •Elegance meets ease. ✨ Discover our new lace bralettes, designed to make you feel beautiful and comfortable, all day long. Your little secret to everyday confidence. #WomensecretSA #LaceLove #FeelGoodFeminine
• •Drift into dreamland with the soft caress of silk. 🌙 Our latest pajama collection is here to turn your nights into a luxurious escape. You deserve this. #WomensecretSaudi #SweetDreams #SilkComfort #TreatYourself
• •It’s time for a little refresh! 😉 Our seasonal sale is ON! Find your favorite styles and cozy essentials at prices you’ll adore. Don’t miss out! Shop now online & in-store. #WomensecretKSA #SaleSeason #StyleSteals
• •Celebrating you, in every perfect way. At Women'secret, we believe in comfort that empowers and style that expresses your unique beauty. Shine on! 💖 #WSBeauty #SaudiWomen #ConfidentInYourSkin
• •Ready for sunshine? ☀️ Dive into our new swimwear collection, filled with vibrant colors and flattering fits to make your next getaway unforgettable. Find your perfect match! #WomensecretSwim #BeachReadySA #VacationVibes