Brand Tone

Helpful, Supportive, Enthusiastic, Positive, Community-Focused, Accessible, Unintimidating, Informative, and Practical

Brand Values

• •Accessibility: Making e-bikes a viable option for everyone, regardless of experience or budget, through an affordable subscription model.
• •Sustainability: Promoting e-bikes as an eco-friendly alternative to cars to reduce emissions and traffic congestion.
• •Convenience and Ease: Providing a hassle-free experience with all-inclusive services like maintenance, insurance, and roadside assistance.
• •Community and Connection: Fostering healthier, more connected communities and encouraging a lifestyle shift.
• •Quality and Reliability: Offering premium Tern e-bikes known for their quality and performance.
• •Innovation: Introducing a full-service subscription model to revolutionize urban mobility.
• •Fun and Enjoyment: Highlighting the joy and positive experience of riding e-bikes.

Best Practices

• •Focus on Benefits, Not Just Features: Instead of just saying "Bosch motor," explain what it means for the rider: "Effortless hill climbing and a smooth, powerful ride thanks to the premium Bosch motor."
• •Use "You"-Oriented Language: Make the customer the hero. Phrases like "Your Wombi experience," "You can enjoy," "Imagine yourself" help the reader envision themselves using the service.
• •Keep it Positive and Empowering: Frame e-biking as a joyful, smart, and convenient choice. Use words like "discover," "unlock," "effortless," "freedom," "adventure."
• •Be Clear and Jargon-Free: While the bikes are high-tech, the explanation of the service should be simple and easy to understand for someone new to e-bikes. Avoid overly technical terms without explanation.
• •Incorporate a Sense of Community and Support: Emphasize that Wombi is more than just a rental service; it’s a supportive partner in their customers' transition to a new mode of transport. Mention the team and the worry-free aspect of the subscription.

Social Perception

Positive for Users, Seen as a Practical Solution, Innovative and Forward-Thinking, Slight Skepticism from Some Non-Users, Growing Brand Awareness, Community-Oriented

Copy Examples

• •Headline: Ditch the Traffic, Discover the Joy. Your Wombi E-Bike Subscription Awaits. Body: Tired of gridlock and gas prices? Imagine gliding through your city, errands becoming adventures, and school runs turning into quality time. With Wombi, a premium Tern e-bike is yours to enjoy, complete with full maintenance, insurance, and roadside peace of mind. Zero hassle, all fun. Ready to ride easy?
• •Headline: Your City, Reimagined. Experience It on a Wombi. Body: Unlock a new way to move, work, and play. Wombi's all-inclusive e-bike subscription makes it simple to embrace sustainable travel. From carrying kids to hauling groceries, our Tern cargo e-bikes are ready for your life. We handle the upkeep, you handle the adventure. Explore your Wombi today!
• •Headline: E-Bike Curious? We Make It Effortless. Body: Thinking about an e-bike but unsure about the commitment or upkeep? Wombi is your answer! Subscribe month-to-month to a top-quality Tern e-bike, fully serviced and insured. It's the perfect way to see how an e-bike fits your lifestyle, without the long-term ties. Let's get you rolling!
• •Headline: More Than a Bike, It's Your Car-Free Freedom. Body: Say goodbye to car stress and hello to effortless mobility. Wombi provides everything you need to make the switch: a fantastic Tern e-bike, all maintenance covered, theft & damage protection, and a team ready to support you. Join the Wombi community and rediscover your city.
• •Headline: Family Adventures Start with Wombi. Body: School runs, park visits, weekend explorations – make them all memorable with a Wombi e-bike. Our family-friendly Tern cargo bikes are designed for safety and fun, carrying your precious cargo with ease. With our all-inclusive subscription, you focus on the journey, we’ll take care of the rest. Create new family traditions, one ride at a time.