Brand Tone

Empowering, Educational & Informative, Supportive & Welcoming, Professional, Friendly & Personable, Confident

Brand Values

• •Education: Equipping women with the necessary knowledge for safe and responsible firearm handling.
• •Empowerment: Enabling women to be proactive in their personal safety and feel self-reliant.
• •Safety: Upholding the highest standards of firearm safety and promoting responsible gun ownership.
• •Passion: A deep commitment to personal safety and the right to self-protection.
• •Patience: Understanding that each student has a unique learning curve and ensuring they feel comfortable and confident.
• •Community: Fostering a sense of camaraderie and support among women who share similar goals.
• •Responsibility: Highlighting the significant duties that accompany firearm ownership.

Best Practices

• •Champion Empowerment in Every Message: Ensure all communications, from website copy to social media updates, reinforce the message of women gaining strength, confidence, and control over their personal safety.
• •Uphold Education and Responsibility as Pillars: Consistently highlight the brand's commitment to thorough education, responsible gun ownership, and unwavering safety standards to build trust and credibility.
• •Communicate with Empathy and Support: Acknowledge that learning about firearms can be intimidating. Use warm, welcoming, and patient language. Share testimonials that emphasize the supportive learning atmosphere.
• •Feature Authentic Experiences: Utilize genuine stories and visuals of diverse women (with their consent) who have benefited from the training. This makes the brand’s impact tangible and relatable.
• •Embody "Be Safe! Be Pretty! Be Powerful!": Let this tagline guide the spirit of the content. "Safe" through education, "Powerful" through skill and confidence, and "Pretty" as a reflection of inner confidence and self-assuredness. Ensure this holistic sense of empowerment is conveyed.

Social Perception

Woman With A Weapon is successfully viewed as a key provider of empowering and educational firearm training specifically for women. Customers hold Woman With A Weapon in high regard, frequently awarding top ratings for classes and instruction. The positive impact on their confidence and skill is a recurring theme in testimonials. The brand is widely perceived as a trusted and specialized resource for women seeking firearms training, offering a comfortable alternative to more male-dominated environments. Instructor LaToya Workman is viewed as an expert in her field, known for her effective teaching methods and supportive demeanor.

Copy Examples

• •Headline: Unlock Your Strength: Firearms Training for Women, By Women. Body: "Feeling unsure about where to start with personal safety? At Woman With A Weapon, we provide a judgment-free zone for you to learn, grow, and gain confidence with firearms. Our expert instruction is designed for women, by women. It’s time to empower yourself. #WomanWithAWeapon #EmpoweredAndSafe #FirearmsTraining"
• •Headline: Master More Than Just Marksmanship. Master Your Confidence. Body: "Responsible firearm ownership begins with outstanding education. Our courses offer comprehensive training in safety, handling, and situational awareness, all in a supportive environment. Led by certified instructor LaToya 'Ladi Ammo' Workman, you'll gain the skills and the peace of mind you deserve. Enroll today and #BeSafeBePowerful. #WWAW #WomensFirearmsEducation"
• •Headline: Your Personal Safety Journey, Guided by Patience and Expertise. Body: "New to firearms? Or looking to sharpen your skills? Woman With A Weapon offers personalized instruction that respects your pace and goals. Our mission is your empowerment. Discover the supportive and professional training that has helped countless women feel more secure. Visit our website to learn more. #FemaleGunInstructor #CharlotteFirearms #WWAWEmpowers"
• •Headline: Join a Sisterhood of Strength & Safety. Body: "Woman With A Weapon isn't just about classes; it's about building a community of empowered, responsible women. Connect with others who share your commitment to personal safety and skill development. Find your place with us. #WWAWCommunity #ArmedAndConfident #WomenWhoShoot"
• •Headline: Step into Your Power with Woman With A Weapon. Body: "Ready to take charge of your personal protection? From essential handgun fundamentals to your Concealed Carry permit, LaToya 'Ladi Ammo' Workman delivers professional, encouraging, and thorough training. Book your class and start your journey to becoming confidently armed and exceptionally prepared. #LadiAmmo #TrainWithWWAW #BePrettyBePowerful"