Brand Tone

Community-Focused, Philanthropic, Established, Trustworthy, and Quality-Oriented.

Brand Values

• •Community Support & Philanthropy
• •Arts & Culture Advocacy
• •Volunteerism
• •Sustainability & Repurposing
• •Quality & Value
• •Integrity & Transparency

Best Practices

• •Always Circle Back to the Mission: Ensure that the philanthropic aspect and support for the arts are woven into most communications, even when highlighting products. Remind the audience that their participation (shopping, consigning, volunteering) has a greater purpose.
• •Use Warm, Inclusive, and Appreciative Language: Reflect the community-focused and grateful nature of the organization. Acknowledge and thank consignors, shoppers, and volunteers regularly.
• •Highlight Quality and Uniqueness (The "Treasure" Aspect): Emphasize the special nature of the items available, the excitement of discovery, and the quality standards for consigned goods. This appeals to discerning shoppers and justifies the value.
• •Emphasize Longevity and Trust: Subtly remind the audience of The Exchange's long-standing presence and commitment to the Sarasota community. This builds credibility and reinforces its status as a beloved institution.
• •Maintain a Positive and Uplifting Tone: Focus on the positive impact The Exchange has on the arts, students, and the broader community. Stories of grant recipients or successful student scholars can be powerful.

Social Perception

The Woman's Exchange is generally perceived very positively by the community as a beloved local institution, valued community partner, trusted source for unique finds, reputable non-profit, and supporter of consignors.

Copy Examples

• •Headline: Shop Unique. Support the Arts. Love Your Community. Body: At The Exchange, every purchase is a treasure found and a future nurtured. Discover exquisite pre-loved furniture, fashion, and collectibles, and know that your find directly funds arts and education in Sarasota and Manatee counties. Join us in making a difference, one beautiful item at a time. #ShopWEX #SupportLocalArts #SarasotaConsignment
• •Headline: Your Style Has Power. Consign with Purpose. Body: Give your cherished items a new story at The Exchange. Not only will you earn a generous 60% commission, but you'll also become a vital part of Sarasota's vibrant arts scene. We welcome quality fashion, furniture, and home décor. Consign today and help us write the next chapter for local artists and students. #ConsignForGood #SarasotaWEX #CommunityImpact
• •Headline: More Than a Store. A Legacy of Giving. Body: For over 60 years, The Woman's Exchange has been turning consigned treasures into community triumphs. Thanks to our dedicated volunteers, generous consignors, and loyal shoppers, we've invested over $10 million into local arts and education. Discover the joy of shopping with purpose. #SarasotaIcon #Philanthropy #ArtChangesLives
• •Headline: Uncover a Gem. Unleash Creativity. Body: Step into The Exchange and explore 15,000 sq. ft. of ever-changing wonders! From vintage Chanel to timeless antiques, your next great find is waiting. And the best part? Every discovery helps fund scholarships for aspiring young artists and grants for vital cultural programs right here in our community. #TreasureHunting #SarasotaShopping #WEXFinds
• •Headline (Volunteer-focused): Share Your Time. Shape Our Community's Artistic Future. Body: The Exchange thrives because of passionate volunteers like you! Join our friendly team and lend your talents to a mission that enriches lives through the arts. Whether it's merchandising, customer service, or sharing your love for unique items, your time makes a tangible impact. Become a WEX Volunteer today! #VolunteerSarasota #MakeADifference #ArtsCommunity