Brand Tone

Approachable and Friendly, Empowering and Positive, Inclusive, Trendy yet Accessible, Community-Oriented

Brand Values

• •Inclusion
• •Passion
• •Attentiveness (Caring/Goodwill)
• •Quality
• •Affordability
• •Support for Local Economy
• •Ethical and Ecological Practices
• •Proximity/Connection

Best Practices

• •Always write with the WOMANCE customer in mind – she values style, comfort, affordability, and inclusivity. Use "you" and "your" to speak directly to her, making her feel seen and understood.
• •Infuse copy with uplifting and encouraging language. Focus on how the clothes will make her feel (confident, beautiful, good in her skin) rather than just on product features.
• •Mention the XS-3X size range regularly and matter-of-factly in product descriptions, ads, and social media posts to reinforce this core value. Ensure imagery also reflects diverse body types.
• •Use clear, friendly language. Avoid overly technical jargon or a tone that feels distant. Let the passion of the founder and the brand shine through. Founder's messages and blog posts can serve as a good reference.
• •Subtly integrate values like support for local creators, ethical considerations, and community into storytelling and product descriptions where relevant, reinforcing the brand's identity beyond just clothing.

Social Perception

Positive Customer Experiences, Trusted Brand, Appreciation for Inclusivity, Value for Money, Community Focused, Responsive Customer Service

Copy Examples

• •Shine your way, every day! ✨ Our new [Collection Name] has just landed, filled with pieces designed to make you feel confident, comfortable, and utterly you. From XS to 3X, because style knows no size. Tap to explore and find your new favorite look! #WomanceStyle #NewCollection #FeelGoodFashion #InclusiveFashion #QuebecFashion
• •Meet your new go-to! The [Dress Name] is all about effortless style and all-day comfort. Dress it up for a special occasion or keep it casual for weekend vibes – it’s designed to fit your life and your unique style. Made with love (and quality fabrics!), available in XS-3X because every woman deserves to feel fabulous. #Womance #VersatileStyle #ComfortIsKey #FashionForAll
• •Style that feels good, inside and out! ❤️ At WOMANCE, we’re passionate about bringing you trendy, affordable fashion AND supporting our amazing local Quebec creators. Discover unique pieces you won’t find anywhere else and join a community that celebrates individuality. Shop now and support local! #ShopLocalQuebec #WomanceCommunity #EthicalFashion #MadeInQuebecLove
• •Treat Yourself, You Deserve It! ✨ Get ready to refresh your wardrobe with our special offer on [Category/Collection]! Find those perfect pieces that express your unique style and make you feel amazing, all at prices you’ll love. Because at WOMANCE, we believe feeling great shouldn't break the bank. Happy Shopping! (P.S. Don't forget, we proudly offer sizes XS-3X!)
• •3 ways to style our bestselling [Item Name]! 😉 Which look is your fave? Let us know in the comments! 👇 All our pieces are designed for real life & real bodies (XS-3X). #Womance #StyleHack #OOTDInspo #InclusiveStyle #TikTokFashion