Brand Tone

Inspiring & Empowering, Conscious & Passionate, Artistic & Expressive, Community-Focused & Inclusive, Playful & Bold

Brand Values

• •Sustainability
• •Artistic Expression & Creativity
• •Diversity & Body Positivity
• •Community
• •Ethical Production

Best Practices

• •Embrace the "Inspiring & Empowering" Voice: Use active language that encourages confidence and self-expression. Focus on how the clothing makes the wearer *feel* (e.g., "Unleash your inner wild," "Move with intention," "Wear your story boldly").
• •Weave in "Conscious & Passionate" Messaging Authentically: Don't just state sustainability facts; connect them to the "why." Explain the impact of choosing recycled materials or supporting ocean cleanup in a way that resonates emotionally (e.g., "With every thread, we're healing our planet," "Join us in a loving commitment to Earth").
• •Highlight "Artistic & Expressive" Elements: Describe the inspiration behind prints and designs. Use vivid, sensory language to bring the patterns and colors to life. Emphasize the uniqueness and artistry of each piece.
• •Foster "Community & Inclusivity": Consistently use terms like "Wolfpack." Ensure imagery and language represent and celebrate diversity in all its forms. Create a welcoming and supportive tone.
• •Infuse "Playful & Bold" Energy (where appropriate): Don't be afraid to be confident and a little cheeky, especially when using the #MakeSustainabilitySexy tagline. Keep the overall tone positive and vibrant, showing that sustainability can be exciting and fashionable.

Social Perception

Generally positive: Wolven is perceived positively as a brand that successfully combines style with sustainability. Aspirational & Conscious Choice: Consumers see Wolven as a way to make a positive impact with their purchases without sacrificing style or comfort. Premium but often Justified: While some acknowledge the higher price point, many feel it's justified by the sustainable materials, ethical considerations, and quality. Areas of Concern: Some customers have reported negative experiences with customer service, slow shipping, and occasional quality inconsistencies, which can detract from the otherwise positive perception. Ethical ratings also point to a need for more robust disclosure and action on fair labor practices, particularly concerning living wages.

Copy Examples

• •Headline: Dive into Designs That Speak Your Soul. Wear Your Values. Body: Our latest collection, crafted from recycled bottles and inspired by the wild, is here. Each piece tells a story of sustainability, art, and empowerment. Join the Wolfpack and #MakeSustainabilitySexy. Call to Action: Shop the New Arrivals.
• •Headline: Feel the Difference. Make a Difference. Body: It's more than just activewear; it's a commitment. To softer fabrics, to bolder prints, to a healthier planet. Experience the buttery-soft feel of our eco-friendly materials and know that every purchase helps pull a pound of plastic from our oceans. Call to Action: Discover Your Impact.
• •Headline: Unleash Your Colors. Honor the Earth. Body: Why choose between expressing your unique style and protecting our planet? At Wolven, our vibrant, artist-driven designs are as sustainable as they are stunning. From forest hues to ocean blues, find the print that moves you. Call to Action: Explore the Collection.
• •Headline: Join the Movement. Wear the Change. Body: The Wolfpack is more than a community; it's a collective of Earth-lovers, art-appreciators, and conscious consumers. Our pieces are designed for every body and every journey, empowering you to live boldly and tread lightly. Call to Action: Become a Wolven Ambassador.
• •Headline: From Canvas to Comfort: Art You Can Wear. Body: Every Wolven print begins as a unique piece of art, inspired by the beauty of our world and the richness of cultural heritage. Transformed onto our signature recycled fabrics, it’s sustainable style that feels as good as it looks. Call to Action: Learn Our Story.