Brand Tone

Calm & Gentle, Thoughtful & Conscious, Informative & Transparent, Authentic & Sincere, Understated & Elegant

Brand Values

• •Sustainability
• •Ethical Production
• •Quality & Craftsmanship
• •Timelessness & Longevity
• •Comfort & Ease
• •Transparency
• •Holistic Approach

Best Practices

• •Embody Simplicity and Honesty: Use clear, straightforward language that avoids jargon or overly technical terms. Let the inherent quality and thoughtful design speak for themselves. Be transparent about materials and processes.
• •Focus on Sensory and Emotional Language: Describe the feel of the fabrics (soft, gentle, textured), the comfort of the fit (easy, enveloping), and the emotional connection to wearing something made with care (calm, nurtured, mindful).
• •Tell Stories of Origin and Craft: Share narratives about the source of the materials, the artisans who make the garments, and the thoughtful design process. This reinforces values of transparency, ethical production, and craftsmanship.
• •Maintain a Calm and Gentle Voice: Avoid hyperbole, urgency, or aggressive sales tactics. The tone should always be inviting, reassuring, and reflective of the brand's serene aesthetic.
• •Educate Subtly: Weave in information about sustainability, natural fibers, and ethical practices naturally within product descriptions and brand storytelling, rather than lecturing. The goal is to inform and inspire, not overwhelm.

Social Perception

Wol Hide is generally perceived as a niche, high-quality brand catering to consumers who prioritize sustainability, ethical production, and natural fibers. It is viewed as authentic and trustworthy, with a clear and consistent commitment to its values. Founder Leah D'Ambrosio's personal story and dedication to changing the fashion industry for the better resonate with this perception. The brand appeals to an audience that values understated elegance, comfort, and mindful consumption over fast fashion. Recognition from conscious lifestyle press and inclusion in thoughtfully curated boutiques solidify its reputation as a leader in the slow fashion movement. The emphasis on "easy wear" and "timeless pieces" positions Wol Hide as a brand for investment garments that are both beautiful and practical. The Climate Beneficial wool initiative and circularity efforts likely enhance its image as an innovative and deeply committed sustainable brand.

Copy Examples

• •Headline: Softness That Lasts. Stories Woven In. Body: Discover Wol Hide: where natural fibers meet timeless design. Each piece is a gentle promise of comfort and conscious craftsmanship, made to be lived in and loved, season after season.
• •Headline: Alpaca Warmth, Earth-Kind. Body: Wrap yourself in the cloud-like embrace of our Peruvian alpaca. Sustainably sourced and incredibly soft, it’s nature’s luxury, crafted with care for you and the planet.
• •Headline: Your Everyday Sanctuary. Body: Find ease in simplicity. Our organic cotton essentials are designed for unhurried moments and effortless style, offering pure comfort for your daily rituals.
• •Headline: Woven with Respect. Worn with Love. Body: From small family farms to your wardrobe, every Wol Hide garment carries a story of ethical partnership and meticulous care. Wear the values of connection and quality.
• •Headline: Healing Fibers, Healing Earth. Body: Our Climate Beneficial collection starts with wool from farms practicing regenerative agriculture, actively working to improve soil health and combat climate change. Wear the change.