Brand Tone

personable, entrepreneurial, community-focused, approachable, and down-to-earth, with a positive 'hustler' spirit

Brand Values

• •Entrepreneurial Spirit
• •Value and Affordability
• •Community Connection
• •Resourcefulness and Sustainability
• •Expertise in a Niche

Best Practices

• •Lead with Trust and Transparency: Given the negative social perception, actively use words like 'trust,' 'verified,' 'tested,' and 'fair' in your copy. Briefly explaining your process for vetting items can help build confidence.
• •Emphasize the 'Good Deal' and 'Value' Aspects: This is a clear strength according to positive reviews. Focus copy on the financial benefits for both buyers and sellers yusaving money on purchases and getting a fair price for their goods.
• •Lean into the 'Local' and 'Community' Angles: Continue to highlight the Pittsburgh roots and the real people behind the business, as seen on the 'Our Team' page. This creates a personal connection that can counteract negative online sentiment.
• •Showcase the Story and History: The unique origin story of the brand is a great asset. Use it in 'About Us' sections on social media and occasionally in posts to build a more compelling and humanized brand identity.
• •Be Specific and Educational: Instead of just saying 'we sell electronics,' create copy around specific items: 'Just in: A fresh batch of tested and ready-to-go Dewalt power tools,' or 'Looking for a budget-friendly laptop for school? We've got you covered.' This demonstrates product knowledge and provides clear value to the reader.

Social Perception

Sharply divided: Positive perception highlights great deals, hidden gems, and community-conscious business; Negative perception, particularly on platforms like Reddit, associates the brand with the trafficking of stolen goods, especially bicycles, leading to a serious trust deficit.

Copy Examples

• •The Story Behind Every Great Find. From a high-end camera that captured a lifetime of memories to a power tool that built a family home, every item at Wolfpack has a history. We find the value in pre-loved goods so you can give them a new future. Find your next treasure with us.
• •Your Local Hub for Buying, Selling, and Trading with Trust. We're a Pittsburgh-grown business built on fair deals and a love for our community. Our team personally vets every item we take in, ensuring you get quality and value you can count on. Got something to sell? We offer fair prices, right on the spot.
• •Don't Let It Collect Dust. We'll Give It a New Life (and You Cash). That laptop in the closet? The bike you never ride? The tools you've upgraded? Turn them into cash at Wolfpack Trading. We're always looking for quality electronics, tools, and more. Stop by and see what your unused items are worth!
• •Built by Hustle. Powered by Community. Wolfpack Trading wasn't born in a boardroom. It started with a dream and a lot of hard work. We're proud to be a part of the Pittsburgh community, offering a place where you can find amazing deals and get real value for your goods. Thanks for supporting local!
• •The Smart Way to Upgrade Your Gear. Why pay full price? At Wolfpack, you'll find top-brand electronics, pro-grade tools, and awesome gear at prices that make sense. Every piece is tested and ready to go. Upgrade your tech, your workshop, or your hobbies without breaking the bank.