Brand Tone

Authentic & Passionate, Caring & Community-Oriented, Handcrafted & Artisanal, Natural & Wholesome, Friendly & Approachable, Trustworthy & Transparent

Brand Values

• •Quality & Craftsmanship
• •Natural & Healthy Living
• •Family & Community
• •Ethical Practices & Sustainability
• •Transparency & Honesty
• •Customer Care & Satisfaction
• •Passion & Dedication

Best Practices

• •Always Lead with "Handcrafted" and "Natural": Consistently use terms like "handcrafted," "handmade," "artisan," "all-natural ingredients," "pure," and "essential oils" to reinforce the core product identity.
• •Share the "Family" and "Small Business" Story: Weave in the narrative of being a family-owned, small business from Ohio. This fosters a personal connection and highlights the passion behind the brand.
• •Emphasize "Caring" - For Skin and Community: Highlight the benefits for the skin (gentle, nourishing, no harsh chemicals) and the brand's community initiatives (like donating to shelters) to showcase a caring ethos.
• •Maintain a Friendly, Approachable Voice: Use warm, inviting language. Address the customer directly (e.g., "your skin," "you'll love"). Share the "why" behind the brand in a relatable way.
• •Be Transparent and Authentic: Openly share information about ingredients, processes (small batches), and values (eco-friendly, cruelty-free). Authenticity in sharing the journey, including challenges and dreams (like the TikTok about working two jobs), builds trust.

Social Perception

Positive Product Experience, Support for Small, Family Business, Trustworthy & Reliable, Eco-Conscious & Ethical, Artisanal & High Quality

Copy Examples

• •Headline: From Our Family's Kitchen to Your Bath: Pure, Handcrafted Goodness. Body: Remember the warmth of a home-cooked meal? We pour that same love and care into every bar of Soapy Fluffs soap. Made in small batches with all-natural ingredients, because your skin deserves nothing less. Discover the difference family-made makes. (Tone: Authentic, Caring, Handcrafted)
• •Social Media Post (Image: beautiful, natural-looking soap bars): Text: ✨ Unwrap a little bit of handmade luxury! ✨ Our artisan soaps are lovingly crafted with nature's finest – pure essential oils, nourishing botanicals, and absolutely no harsh chemicals. Just wholesome goodness for your skin and a moment of bliss for your day. What scent are you dreaming of? #SoapyFluffs #HandmadeSoap #NaturalSkincare #ArtisanSoap #SupportSmallBiz (Tone: Artisanal, Natural, Friendly)
• •Product Description Snippet (for a Lavender soap): Text: Stressed spelled backward is desserts... but we think it's also 'lavender soap'! Melt away the day with our calming Lavender Bliss bar. Hand-poured in Ohio with pure lavender essential oil and skin-loving natural butters, it’s your daily dose of tranquility. Gentle, natural, and made with a whole lot of heart. (Tone: Friendly, Wholesome, Caring)
• •Email Subject Line: More Than Just Soap - It's a Promise. 🌿 Email Body Snippet: At Soapy Fluffs, we believe in goodness that goes beyond the bath. That’s why we handcraft every soap with the purest natural ingredients and a commitment to our community – like donating our 'perfectly imperfect' soap scraps to local shelters. Feel good inside and out. (Tone: Caring, Community-Oriented, Authentic)
• •About Us Page Snippet: Text: It started with a passion for pure ingredients and a dream shared in our Ohio kitchen. Today, Soapy Fluffs is still a small family team, pouring, cutting, and curing every bar by hand. We're not just making soap; we're crafting moments of natural indulgence for you, with transparency and a deep respect for our planet. Thank you for being part of our story. (Tone: Authentic, Passionate, Transparent)