Tono de Marca

Authentic, Knowledgeable, No-Frills, and Passionate.

Valores de Marca

• •Heritage
• •Value
• •Discovery
• •Customer Service

Mejores Prácticas

• •Embrace the Heritage: Always lean into the company's long history. Use phrases like "Since 1947," "A family tradition," and "From our archives to your studio" to reinforce this.
• •Speak from a Place of Expertise: Confidently share knowledge about the products. Explain the origin of a particular bead or the best use for a specific finding. This builds trust and authority.
• •Use "Treasure Hunt" Language: Employ words like "discover," "unearth," "hidden gems," and "rare finds" to create a sense of excitement and discovery around the inventory.
• •Maintain a Direct, No-Nonsense Style: Avoid overly polished corporate jargon. Keep sentences clear and focused on the product and its value. Let the quality and uniqueness of the items speak for themselves.
• •Showcase the People: Whenever possible, feature the team and the family behind the business. This humanizes the brand and reinforces the authentic, approachable tone that customers appreciate.

Percepción Social

A Well-Respected "Hidden Gem" for Insiders.

Ejemplos de Copy

• •From another time, for your timeless designs. We just unearthed a limited collection of 1960s Czech glass beads. Explore the history and find your treasure. #VintageBeads #JewelryMaking #CloseoutFinds #WolfEMyrow #JewelrySupplies
• •Your designs deserve unique components. For over 60 years, we've been the secret source for the jewelry trade's most discerning designers. From rare Swarovski crystals to classic brass findings, our 80,000 sq. ft. warehouse is your competitive edge. Shop our closeouts and discover something extraordinary.
• •The Great Unboxing Continues. Deep cuts on Swarovski rhinestones, sterling silver findings, and more. Limited quantities, endless possibilities. Once they're gone, they're history.
• •A find from the archives, just for you. We're dusting off some gems we thought were long gone. As a valued member of the Wolf E. Myrow family, you get first look. Come see what we've discovered.
• •We're not your typical supplier. We're a third-generation, family-run institution with a passion for the hunt. Since 1947, we've been scouring factories and warehouses for the best closeouts, overruns, and discontinued jewelry supplies. For us, it's about preserving a piece of history and helping you create something beautiful.