Brand Tone

Approachable and Relatable, Authentic and Genuine, Creative and Inspiring, Warm and Personal, Practical and Down-to-Earth

Brand Values

• •Hard Work and Resilience
• •Authenticity
• •Creativity and Individuality
• •Family and Real Life
• •Trust and Approachability
• •Finding Beauty/Delight in the Everyday

Best Practices

• •Embrace Storytelling: Share the "why" behind designs or product choices. Connect with the audience on an emotional level by referencing relatable experiences or the values of hard work and authenticity. (e.g., "This isn't just a renovation; it's about reclaiming your home for the life you live now.")
• •Use "You-Focused" Language: Address the customer directly and focus on their needs, aspirations, and how Wolfe Home can help them achieve their vision for their living spaces. (e.g., "Imagine a kitchen that works as hard as you do," instead of "We design functional kitchens.")
• •Keep it Real and Down-to-Earth: Avoid overly technical jargon or pretentious language. The tone should feel like a friendly, knowledgeable conversation. Reflect the "blue-collar roots" and "approachable" nature. (e.g., "Let's be honest, sometimes a space just doesn't *feel* right. We get it.")
• •Infuse Warmth and Personality: Let Kim and Bryan's personalities shine through. Use welcoming, positive, and encouraging language. The idea of bringing "delight" should be subtly woven in. (e.g., "We're so excited to help you create a home you'll absolutely love coming back to.")
• •Highlight Practicality Alongside Beauty: While showcasing beautiful designs, always tie them back to real-life usability and the unique needs of the homeowner. Reinforce the idea of "bulletproof" and functional spaces. (e.g., "A stunning living room that’s also tough enough for movie nights, pillow fights, and everything in between.")

Social Perception

Talented Designer, Relatable Personality, Problem Solver, Trustworthy. The brand perception is heavily intertwined with Kim Wolfe's public image from Survivor and HGTV.

Copy Examples

• •Website Hero (Design Services): "Your home should tell *your* story. At Wolfe Home, we dig deep to create spaces that are not just beautiful, but beautifully *you* – ready for real life, every single day. Let's build something authentic together."
• •Shop Product Description (for a unique vase): "More than just a vase, it's a little piece of 'wow' for your windowsill. We believe in treasures that spark joy and make everyday moments feel special. Hand-picked by Kim, because your home deserves a touch of delight."
• •About Us Snippet: "Raised on hard work and a can-do spirit, Kim and Bryan Wolfe bring an approachable, down-to-earth vibe to every design. We’re not just about stunning reveals; we’re about creating lasting, livable spaces where your family can thrive. Welcome to the Wolfe Home family."
• •Social Media Post (if active, focusing on a design tip): "Feeling stuck with a tricky corner in your living room? We love a good challenge! Try this: [Practical Tip]. Remember, your space should work for *you*. #WolfeHome #RealLifeDesign #HomeSolutions"
• •Email Newsletter Subject Line (for shop update): "New Finds to Make Your House a Home ✨ (Handpicked by Kim!)"