Brand Tone

Authentic, Down-to-Earth, Inspiring, Empowering, Adventurous, Outdoorsy, Community-Focused, Friendly, and subtly Faith-Infused.

Brand Values

• •Authenticity
• •Quality
• •Individuality/Uniqueness
• •Resilience & Grit
• •Community
• •Faith
• •Love for the Outdoors/Montana Lifestyle

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., authentic, adventurous, empowering, friendly, spirited), and a "do's and don'ts" list for communication. Share this with anyone creating content.
• •Storytelling is Key: Continue to weave the brand's story, the owner's journey, and the inspiration from the Montana lifestyle into all communications. Authenticity comes from sharing real experiences and values.
• •Know Your Audience Deeply: Understand the "mountain cowgirl" – her aspirations, challenges, and language. Tailor copy to resonate with her directly, making her feel seen and understood.
• •Visual and Verbal Harmony: Ensure that the visual elements (photography, videography, graphics) consistently reflect the rustic, adventurous, and authentic tone conveyed in the copy. The imagery on Instagram and the website already does this well.
• •Consistent Engagement: Interact with the community in a way that reflects the brand's friendly and supportive values. Respond to comments and messages with the established brand voice, fostering a sense of belonging.

Social Perception

Customers and followers seem to perceive WolfCreekCowgirlCo. as a genuine brand that represents a specific niche within the western lifestyle – the "mountain cowgirl" or "rebellious cowgirl." There's an appreciation for the unique designs and the story behind the brand. The connection to Montana and the authentic portrayal of the cowgirl lifestyle resonates with its audience. The faith aspect, while present, seems to be integrated in a way that is personal to the brand's story rather than overtly evangelistic in all its marketing. The brand is seen as female-owned and empowering.

Copy Examples

• •Headline: "Untamed Spirit. Unforgettable Style. This is Wolf Creek Cowgirl." Body: "For the woman who carves her own path, whose heart beats with the rhythm of the Rockies. Our latest collection is crafted for your wild, authentic life. Shop now and wear your story."
• •Instagram Caption (with a scenic Montana image): "Sunrise over the Rockies and a coffee in hand – that's our kind of Monday. 🌄 Our gear is made for moments like these, blending rugged heart with cowgirl soul. What adventures are calling you this week? #WolfCreekCowgirlCo #MontanaMade #MountainCowgirl"
• •Product Description (for a graphic tee): "More than just a tee, it's a statement. The 'Rebel Rider' tee embodies the spirit of the cowgirl who’s a little bit wild and a whole lot of free. Made with quality cotton for all-day comfort, whether you're on the ranch or exploring new frontiers. Be bold. Be you."
• •Email Subject Line: "For the Cowgirl Who Stands Apart..." Email Body Snippet: "Tired of the same old western wear? At Wolf Creek Cowgirl Co., we celebrate what makes you unique. Inspired by the untamed beauty of Montana, our apparel is designed for the modern cowgirl with a rebellious streak and a love for quality. Discover pieces as original as you are."
• •TikTok Video Concept/Script Snippet (showing owner working on new designs): Voiceover: "From a dream whispered in the Montana mountains to a brand for cowgirls like you. Every stitch, every design is a piece of our heart, made for your untamed spirit. This is more than fashion; it's a community. #WolfCreekCowgirl #WesternLifestyle #MadeInMontana #FaithAndFashion"