Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Personal and Heartfelt, Humble and Grateful, Slightly Quirky and Fun

Brand Values

• •Quality
• •Customer Satisfaction
• •Family & Personal Connection
• •Passion for Design & Creativity
• •Joy and Positivity
• •Uniqueness and Originality

Best Practices

• •Embrace the "Family-Run" Narrative: Consistently weave in the story of Ric and Jay, their passion, and the home-studio origin. This builds trust and a personal connection. Phrases like "from our family to yours," "crafted in our Yorkshire studio," or "Ric & Jay" can be used.
• •Use Warm, Friendly, and Slightly Playful Language: Avoid overly formal or corporate speak. Incorporate enthusiastic and positive words. Don't be afraid to use emojis where appropriate (e.g., social media) and inject a touch of lightheartedness or quirkiness that matches some of their print designs.
• •Highlight Quality and Care: Regularly mention the premium materials (260gsm paper, Canon pigment inks) and the meticulous attention to detail in designing, printing, and framing. This reinforces the value proposition.
• •Focus on Emotion and Storytelling: Position prints not just as decorations, but as items that create joy, celebrate memories, tell a story, and add personality to a home. Use language that evokes warmth, sentimentality, and happiness.
• •Express Gratitude and Engage Authentically: Continue the practice of thanking customers for their support and interacting genuinely in comments and messages. This reinforces the approachable and appreciative nature of the brand.

Social Perception

Trusted Source, Excellent Customer Service, High-Quality Products, Great for Gifting, Value for Money, Supportive of a Small Business

Copy Examples

• •Gather your favourite people (and furry friends!) in a print that’s as unique as your family. Handcrafted with love in our little Yorkshire studio, these personalised welly boot prints are more than just art; they’re a daily reminder of the moments that matter. Made with the finest paper and vibrant inks, it’s a keepsake designed to bring smiles for years to come. Let’s create something special together!
• •Get ready to sprinkle some joy on your walls! ✨ We’ve been buzzing with excitement in the studio, and our newest collection of quirky and colourful prints is finally here! From charming kitchen quotes to bold abstract designs, each piece is made with passion and the quality you’ve come to love from our family-run workshop. Which one will you choose to tell your home’s next story? Pop over to the website (link in bio!) and find your new favourite. Thank you, as always, for your wonderful support! #WolfAndBearPrints #NewCollection #WallArtMagic #HomeDecor #FamilyRunBusiness
• •You’ve made this one a bestseller! 🥰 Our customers can't get enough of the 'Hello Sweet Cheeks' Donkey Print, and honestly, neither can we! It’s the perfect touch of cheeky charm for any bathroom. We absolutely love seeing how you style our prints in your gorgeous homes – it truly makes our day! Crafted with care on premium 260gsm paper, because your walls deserve the best. Shop this favourite and more joyful designs today!
• •It all started with a bare wall in our first home and a shared dream. Hi, we're Ric & Jay, the faces behind Wolf & Bear Prints! From sketching designs at our kitchen table in Yorkshire to carefully packing each order from our little home studio, we pour our hearts into every print. We believe that art should be joyful, personal, and made to last. Thanks for joining us on this wonderful adventure and helping our small family business grow!
• •Treat your home (or a loved one!) to something special. This week, enjoy 15% off all personalised family portraits! It’s our little way of saying thank you for being part of the Wolf & Bear family. Every print is designed and made with oodles of care, right here in Yorkshire, ensuring a beautiful piece that captures your unique story. Use code FAMILYLOVE at checkout.