Brand Tone

Passionate, Creative & Artistic, Friendly & Approachable, Enthusiastic & Engaging

Brand Values

• •Creativity & Originality
• •Passion for Pop Culture
• •Quality
• •Customer Satisfaction & Professionalism
• •Family-Run & Personal Touch

Best Practices

• •Embrace the Passion: Let genuine enthusiasm for film, art, and pop culture shine through in your language. Use evocative words that convey excitement and appreciation.
• •Highlight Uniqueness & Creativity: Consistently emphasize what makes Wolf & Rocket designs special – their minimalist approach, bold reinterpretations, and the artistic vision behind them.
• •Maintain a Friendly, Human Voice: Especially given its family-run nature, keep the tone approachable and personal. Address customers directly and share the story behind the brand.
• •Show, Don't Just Tell (especially on visual platforms): Use platforms like TikTok and Instagram to give glimpses into the creative process, reinforcing the artistic value and effort behind each print.
• •Be Consistent Across All Channels: Ensure that the language used on the website, Etsy, social media, and customer communications all reflects the same core tone and values of passion, creativity, quality, and friendliness.

Social Perception

Highly Positive, Appreciation for Niche, Trusted Seller

Copy Examples

• •Social Media Post (Instagram/Facebook): Fuel your film passion! 🎬✨ Our latest minimalist movie poster captures the iconic essence of [Movie Title] in a way you've never seen before. Bold, beautiful, and ready to transform your space. Link in bio to explore the magic! #WolfAndRocket #AlternativeMoviePoster #MinimalistDesign #MovieArt #HomeDecor
• •Product Description Snippet: More than just a poster, it's a conversation starter. We pour our love for cinematic art and minimalist design into every print, like this unique take on [Movie Title/Quote]. Crafted in our Manchester studio to bring a touch of bold, creative energy to your walls.
• •Email Newsletter Headline: Fresh from the Studio! Discover New Prints Inspired by Your Favorite Flicks 🐺🚀
• •TikTok Video Caption (showing design process): Ever wonder how we bring your favorite movie moments to life? 🤔 Watch us work our magic on this new [Movie Title] design! ✨ Let us know what iconic film you'd love to see next in the comments! 👇 #WolfAndRocket #DesignProcess #MovieMagic #PosterArt #TikTokArt #CreativeStudio
• •"About Us" Page Excerpt: It all started with a love for movies and a passion for clean, minimalist design. Wolf & Rocket isn't just a business; it's our creative playground, a family-run studio in Manchester where we craft unique art prints that we hope bring as much joy to your walls as they do to ours in making them.