Brand Tone

personal, passionate, and encouraging

Brand Values

• •Passion & Curation
• •Authenticity & Personal Connection
• •Quality & Functionality
• •Simplicity & Beauty
• •Community

Best Practices

• •Always Write as Betty: Maintain the first-person narrative ("I," "my"). This is the brand's strongest asset. Whether it's a product description or a social media post, it should sound like it's coming directly from the passionate founder.
• •Use "You" (du/dich): Address the customer directly and informally. This fosters a personal connection and makes the brand feel like a friend offering advice, not a corporation selling goods.
• •Tell the Story Behind the Product: Don't just list features. Explain why an item was chosen for the shop. What feeling does it evoke? How does it fit into the Nordic lifestyle? This adds value and aligns with the brand's curated nature.
• •Weave in the Brand Philosophy: Casually reference the brand's values. Use words like "simple," "functional," "calm," "cozy," and "passion." Occasionally mention the founder's motto ("Einfach mal machen...") to reinforce the brand's encouraging spirit.
• •Balance German and a Touch of Scandinavia: Continue using the primary language (German) for clarity, but sprinkle in Nordic words like "Hej" or "hygge" to reinforce the brand's niche and add authentic flavor. This creates a special vocabulary for the brand community.

Social Perception

The public perception of wohnfee.ch is that of a charming and highly curated boutique run by a passionate individual. It is seen as a destination for authentic, high-quality Nordic home goods. The brand is likely perceived as trustworthy and personable. The combination of an online shop and a physical café creates an image of a dedicated, small-business owner who is deeply involved in her work and invested in her customers' experience.

Copy Examples

• •Hej hej! ✨ Just when I thought our collection was complete, this simple beauty arrived. There's something about its clean lines and perfect imperfection that just feels... right. It reminds me that you don't need a lot to create a beautiful moment. What would you fill it with? #wohnfee #nordicliving #einfachschön #scandihome #newin
• •Some evenings are made for curling up with a good book and a warm drink. This is the blanket for those moments. Woven from high-quality, soft wool, it’s a piece of Nordic comfort you can wrap yourself in. Simple, timeless, and incredibly cozy—it's not just a blanket, it's an invitation to slow down.
• •A little bit of Nordic calm for your inbox... Hello [Customer Name], Betty here. This week, I was reminded of my motto: 'Just do it and don't just dream about it.' It’s how wohnfee.ch started! It also applies to the little things, like finally creating that cozy reading corner you've been thinking about. To help you get started, I've brought in a few special pieces that are perfect for quiet moments. Come see what's new...
• •Your Home is Your Sanctuary. Make it Nordic. Tired of clutter? Craving simplicity? Discover wohnfee.ch, my hand-picked collection of Scandinavian home decor. From minimalist ceramics to cozy textiles, find beautiful, functional pieces that bring a sense of peace and style to your space. Lovingly selected in Switzerland. Shop now and get 10% off your first order!
• •From a Dream to Your Home. I've always been captivated by the Nordic way of life—its blend of modern style, practicality, and deep respect for nature. For years, I dreamt of sharing this passion. wohnfee.ch is that dream come to life. It’s more than a shop; it’s a curated space filled with objects I personally love, chosen to bring a little more beauty and calm into your home.