Brand Tone

Elegant, Personal, and Artistic

Brand Values

• •Artistic Integrity and Originality
• •Quality Craftsmanship
• •Exclusivity and Slow Fashion
• •Feminine Expression
• •Timelessness

Best Practices

• •Lead with the Art: Always connect the product back to the art. Use phrases like 'From Petra's sketchbook,' 'Inspired by a moment of...,' or 'A canvas you can wear' to reinforce the brand's core identity.
• •Emphasize 'Italian Craftsmanship': Consistently mention the 'Made in Como, Italy' aspect and the '100% silk' material to justify the premium positioning and communicate quality.
• •Use Storytelling in Descriptions: Instead of just listing features, tell the story behind the design. What was the inspiration? What feeling does the color palette evoke? This adds emotional value beyond the physical product.
• •Maintain a Personal Voice: Write from the perspective of a passionate creator. Use 'I' when appropriate in blogs or direct messages from Petra, and maintain a warm, personal, and sophisticated tone in all brand communications to reflect its founder-led identity.
• •Focus on Timelessness, Not Trends: Avoid language tied to fleeting fashion trends. Use words like 'timeless,' 'heirloom,' 'classic,' and 'seasonless' to appeal to customers investing in quality pieces that will last.

Social Perception

The online presence and customer-facing messaging suggest Woga by Petra Fuzek is perceived as a premium, niche-market brand. It appeals to consumers looking for unique, high-quality items with a personal story, and is seen as art-centric and offering thoughtful gifting items.

Copy Examples

• •From a brushstroke of inspiration to the softest Italian silk. Introducing The ‘Recherché Cobalt Blue’ scarf—a story of art and motion, designed to be a part of yours. Each fold reveals a new detail, a new shade, a new way to express who you are. Discover the collection. #WogaWearableArt #SilkScarf #ArtOfSlowFashion
• •This is more than a scarf; it is a canvas of art translated onto pure Italian silk. Designed from an original painting by Petra Fuzek, the ‘Hummingbird Art Deco’ scarf is a testament to timeless elegance. The 100% silk twill offers a weightless warmth, making it a versatile companion for any season. Produced in limited quantities in Como, Italy, this exclusive piece ensures your style remains uniquely yours.
• •Subject: A New Story Unfolds | The Latest from Woga Studio
• •For Petra Fuzek, art is not meant to hang on a wall, but to be lived in. What began as a personal exploration of color and form in her studio has evolved into Woga: a collection of wearable art. Each design is a piece of her story, meticulously crafted in Italy for the woman who doesn't just wear accessories, but collects them.
• •Your style is a work of art. Shouldn't your accessories be? Woga scarves are born from original paintings and crafted from the finest Italian silk. For those who appreciate design and cherish uniqueness. Shop the collection of wearable art.