Brand Tone

sincere, conscious, and warm, Nordic simplicity and timelessness, authentic and relatable

Brand Values

• •Sustainability and Environmental Responsibility
• •Ethical Production and Transparency
• •Quality and Timeless Design
• •Authenticity and Finnish Heritage
• •Conscious Consumerism

Best Practices

• •Emphasize "Warmth" and "Care": Use language that evokes comfort, gentleness, and a nurturing connection to nature and the products. Words like "embrace," "gentle," "soft," "care," and "conscious" align with this.
• •Highlight Sustainability Authentically: Don't just state you're sustainable; explain how. Mention the Nordic Swan Ecolabel, zero-waste practices, use of undyed wool, and local production.
• •Incorporate Finnish Heritage: Subtly weave in references to Finland, Helsinki, and the Nordic lifestyle to reinforce authenticity and origin.
• •Maintain a Tone of Sincere Passion: Let the founders' genuine commitment to a better fashion industry shine through. Use storytelling to connect with the audience on an emotional level.
• •Focus on Timelessness and Quality over Fleeting Trends: Position the knitwear as investment pieces that offer lasting value and style, appealing to a conscious consumer.

Social Perception

a pioneering and highly sustainable brand within the Finnish fashion industry. They are recognized for their commitment to utilizing a previously wasted resource (Finnish wool) and for their ethical and transparent production processes. The Nordic Swan Ecolabel certification further solidifies their reputation as an environmentally conscious company.

Copy Examples

• •Experience the gentle embrace of Finnish nature. Our knitwear, crafted from 100% local, undyed wool, brings timeless warmth and conscious style to your wardrobe. #EktaHelsinki #SustainableFashion #FinnishWool
• •More than just a sweater, it's a commitment. To ethical production, to zero-waste principles, and to the future of our planet. Discover the Ekta Helsinki difference. #ConsciousLuxury #MadeInFinland
• •From Finnish farms to your favorite knit. We believe in transparency and the beauty of natural materials. Feel the authenticity in every thread. #FarmToWardrobe #EktaValues
• •Wrap yourself in the pure comfort of the North. Ekta Helsinki: Timeless designs, sustainably made for a cooler planet and a warmer you. #NordicStyle #EcoFriendlyFashion
• •Join us in redefining fashion. Choose pieces that tell a story of respect – for craftsmanship, for nature, and for yourself. #WearYourValues #EktaHelsinki