Brand Tone

Expert and informative, approachable and community-focused, trendy and modern

Brand Values

• •Quality and Efficacy
• •Empowerment and Confidence
• •Expertise and Innovation
• •Authenticity
• •Customer-centricity
• •Sustainability and Ethical Practices

Best Practices

• •Maintain consistency across all channels, adapting style slightly for different platforms while preserving the core brand voice and values.
• •Show, don't just tell, how products or services align with customer needs and desires.
• •Listen and adapt to social conversations and customer feedback, but stay true to core values.
• •Share the brand's content guidelines with everyone who creates content.
• •Tailor the tone and message to resonate authentically with the target audience.

Social Perception

A brand that is seen as providing high-quality, professional-grade beauty solutions, fostering a community of empowered and confident users through expertise, innovation, and authenticity.

Copy Examples

• •BS Beauty Pro: Enhancing women's unique beauty with high-performance hair products, developed with love, technology, and purpose, and values authenticity.
• •Beauty Pro Cosméticos: Working with top Brazilian suppliers and ensuring product quality.
• •D'Beauty Pro Cosméticos: Elevating women's self-esteem through hair care and advanced technology.
• •Pro-Beauty Professional: Providing high-quality products and well-being through innovative cosmetics.
• •"Discover the professional-grade difference. Beauty For Pros offers cutting-edge solutions to empower your confidence and expertise in every application."