Brand Tone

Practical and Solution-Oriented, Direct and Informative, Promotional and Value-Driven, Approachable and Everyday, Trust-Building (Implied)

Brand Values

• •Problem-Solving/Utility
• •Convenience
• •Value for Money
• •Customer Satisfaction
• •Innovation (Slight)

Best Practices

• •Focus on the Solution: Always frame copy around how the product solves a specific problem or makes life easier for the customer. Use "before and after" scenarios or highlight the pain point the product addresses.
• •Keep Language Clear and Direct: Avoid jargon or overly technical terms unless essential. Use simple, action-oriented language that is easy for a broad audience to understand.
• •Consistently Highlight Value Propositions: Regularly include key benefits like "free shipping," "pay on delivery," or any guarantees to build trust and encourage purchase. This is a strong part of the current brand identity.
• •Use a Relatable, Everyday Voice: Maintain an approachable and friendly tone, especially on social media. Think of it as a helpful neighbor or a savvy friend sharing a great find.
• •Incorporate User-Generated Content/Testimonials (Future Strategy): As the brand grows, showcasing real customer experiences using the products would powerfully reinforce the practical benefits and build social proof, aligning with the "satisfied customers" claim.

Social Perception

Helpful Resource, Accessible, Transaction-Focused, Potentially Broad Audience, Primarily Spanish-speaking audience engagement is visible on TikTok.

Copy Examples

• •Headline: Stop Wasting Time on Annoying Fixes! Body: Our [Product Name] solves your [Problem] in minutes. Easy to use, built to last. Order now, pay on delivery, and get FREE shipping! #HomeHacks #ProblemSolved #Joselevende
• •Headline: Tired of [Common Annoyance]? We've Got You! Body: Discover the innovative [Product Name] by Joselevende. Make your daily tasks simpler and more efficient. Click to shop – Free shipping & pay when it arrives! #LifeMadeEasy #GadgetGoals
• •Headline: Your Home, Upgraded. Your Wallet, Happy. Body: Get the best home solutions without breaking the bank. Joselevende brings you practical tools like the [Product Name] with free shipping and cash on delivery. Smart solutions, smarter prices! #HomeImprovement #ValueFinds
• •Headline: Don't Let [Problem] Ruin Your Day! Body: The [Product Name] is here to help! Quick, effective, and affordable. Join over 19,000 satisfied Joselevende customers. Order yours today – pay on delivery! #DIYSolutions #JoseleVendeQuality
• •Headline: Finally! The [Benefit] You've Been Searching For. Body: Our [Product Name] offers [Specific Benefit 1] and [Specific Benefit 2], making it a must-have for every home. Easy payment (cash on delivery) and free shipping included. Get yours from Joselevende! #MustHaveProduct #EasyLiving