Brand Tone

Inspirational & Empowering, Positive & Energetic, Stylish & Modern, Community-Focused, Functional & Performance-Oriented

Brand Values

• •Empowerment
• •Quality
• •Style
• •Comfort
• •Performance/Functionality
• •Versatility
• •Affordability

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., inspirational, energetic, empowering), key messaging points, "do's and don'ts" for language, and target audience. Share this with anyone creating content.
• •Use Consistent Terminology: Stick to the brand's chosen vocabulary. For Lit Active, this includes terms like "empower," "confidence," "stylish," "performance," "Live In Today," and "community."
• •Focus on "You" (The Customer): Address the customer directly and highlight the benefits *for them* – how the activewear will make them feel, what it will enable them to do.
• •Maintain an Uplifting and Positive Narrative: Even when discussing challenges (like a tough workout), frame it positively, focusing on strength, achievement, and the supportive role of the activewear.
• •Align Visuals and Text: Ensure the tone of the copy is reflected in the imagery used across all platforms. For an empowering and stylish brand, visuals should be high-quality, dynamic, and feature diverse, confident individuals.

Social Perception

Mixed and Polarized: Seen by some as a stylish, affordable activewear brand with good quality for the price, particularly for certain items or fabric lines. However, a significant number of customers report very negative experiences, including poor product quality, major issues with customer service, problems with shipping and returns, and even accusations of being a scam.

Copy Examples

• •Headline: Ignite Your Movement. Live In Today. Body: Don't just work out, light up. Our latest collection blends high-performance fabric with head-turning style, empowering you to conquer your day with confidence. Feel the difference, see the results. #LITActive #LiveInToday
• •Headline: Sculpted by Design. Powered by You. Body: Experience activewear that moves with you, supports you, and celebrates you. LIT Active is crafted for comfort, engineered for performance, and designed to make you feel unstoppable. Your best life starts now.
• •Headline: From Studio to Street: Effortless Style, Unbeatable Performance. Body: Why choose between fashion and function? With LIT Active, get both. Our versatile pieces transition seamlessly, keeping you chic and comfortable whether you're crushing a HIIT session or conquering your to-do list.
• •Headline: Confidence Woven In. Body: Every stitch, every seam, every design at LIT Active is created with one goal: to make you feel incredible. Slip into activewear that feels like a second skin and radiates the powerful energy you already possess.
• •Headline: Join the LIT Community: More Than Activewear. Body: It's a lifestyle. It's a mindset. It's a community of strong, inspiring women. Share your journey, find your fire, and let's Live In Today, together. #LITtribe #EmpoweredByLIT