Tono de Marca

Friendly and Approachable, Caring and Personal, Quality-Conscious, Creative and Inspiring, Slightly Playful

Valores de Marca

• •Quality Craftsmanship
• •Personalisation and Uniqueness
• •Customer Satisfaction
• •Creativity
• •Passion
• •Sustainability/Eco-consciousness

Mejores Prácticas

• •Know Your "Why": Always circle back to the core values of quality, personalisation, care, and creativity. Let this passion shine through in your words.
• •Use "You" and "Your": Address the customer directly to create a personal and friendly connection. Make them feel seen and understood.
• •Highlight the "Care" Factor: Emphasise the thought, craftsmanship, or curation that goes into each product. Words like "handcrafted," "thoughtfully selected," "made with love," "bespoke" resonate with the brand's perceived values.
• •Keep it Authentic and Approachable: Avoid overly corporate or jargon-filled language. Write as if you're talking to a friend (while maintaining professionalism).
• •Show, Don't Just Tell, the Quality: Instead of just saying "high quality," describe the materials, the finish, or the unique design aspects that contribute to that quality.

Percepción Social

Customers appreciate the quality and uniqueness of the products, particularly the handmade and personalised items. The brand is seen as providing thoughtful and special gifts. There's an appreciation for the personal touch and the story behind the handmade items. The homeware branch is perceived as a provider of quality lifestyle products and a source of creative inspiration.

Ejemplos de Copy

• •Wrap your little one in love and the softest comfort. Our new personalised baby blankets are crafted with care, just for them. Add a name, a special date, or a sweet message to create a keepsake they'll treasure for years to come. Because every baby deserves something made Just So.
• •Bring a touch of [Season] charm into your home with our latest collection! Each piece is thoughtfully chosen to add warmth, style, and a little bit of Just So magic to your space. Discover unique finds that tell your story.
• •We absolutely ADORE seeing our designs in your beautiful homes! 😍 @[CustomerTag] has styled our [Product Name] perfectly – doesn't it look Just So lovely? Thanks for sharing the love! #JustSoDesigns #HappyCustomers #HomeDecorLove
• •A Little Something Special, Just For You! ✨ Quality Gifts Inside. Find the perfect, heartfelt gift (or a little treat for yourself!) in our special selection. Beautifully designed, made with care, and now with a little extra sparkle. That's the Just So way.
• •More than just designs, we're about creating little moments of joy. From handcrafted treasures to unique finds for your home, everything at Just So Designs is made or chosen with a sprinkle of love and a whole lot of care. What can we help you create today?