Brand Tone

Enthusiastic & Exciting, Value-Oriented & Accessible, Community-Focused (Indirectly), Slightly Technical but Understandable

Brand Values

• •Joy and Fun
• •Value/Affordability
• •Performance (for the price)
• •Innovation (as stated)
• •Quality (as stated)
• •Customer Proposition/Service (as stated)

Best Practices

• •Focus on Exhilaration and Fun: Use active verbs and vivid descriptions that convey the excitement and joy of using RC vehicles. Words like "thrill," "dominate," "unleash," "adventure," and "adrenaline rush" fit well.
• •Highlight Value and Accessibility: Consistently mention the affordability and "ready-to-run" nature of the products, making it clear that high-level RC fun is within reach for everyone.
• •Acknowledge the Hobbyist Spirit: While keeping it accessible, subtly hint at the "hobby grade" aspects like upgradeability and the availability of parts, appealing to those who like to tinker and improve.
• •Be Realistic and Transparent (Address the Elephant in the Room): While the primary tone is positive, subtly acknowledging that these are budget-friendly options can manage expectations. Avoid over-promising on invincibility. If addressing quality concerns, do so constructively by emphasizing parts availability and community support.
• •Maintain Enthusiasm Across Platforms: Ensure the energetic and value-driven tone is consistent across the website, social media posts, video descriptions, and any customer communication. Use visuals (fast-paced videos, action shots) that reinforce this tone.

Social Perception

Budget Champion/Good Entry Point, Fun and Fast, Modifiable/Hobby Grade (Entry Level), Hit-or-Miss Quality/Durability, Cloner/Copycat Brand, Declining Reputation (for some)

Copy Examples

• •Unleash the Speed! Wltoys RC cars: Maximum thrill, minimum spend. Get yours and dominate the track today!
• •Why break the bank for RC fun? Wltoys delivers high-octane excitement that’s ready to run, right out of the box. Adventure awaits!
• •From backyard bashing to off-road racing, Wltoys has the perfect RC companion for you. Durable, fast, and endlessly upgradeable. Start your RC journey now!
• •Feel the Gs, not the pinch! Wltoys RC vehicles offer incredible performance and endless fun without the premium price tag. Experience the excitement!
• •Join the Wltoys RC revolution! Affordable, powerful, and built for action. Grab your controller and get ready for an adrenaline rush!