Brand Tone

Eco-conscious & Responsible, Aspirational & Stylish, Educational & Supportive, Friendly & Relatable, Empowering

Brand Values

• •Sustainability & Environmental Responsibility
• •Quality & Durability
• •Customer Satisfaction & Well-being
• •Aesthetics & Design
• •Simplicity & Tradition
• •Conscious Consumption

Best Practices

• •Always Circle Back to Core Values: Ensure every piece of copy, whether a social media post or product description, subtly reinforces WLDOHO's commitment to sustainability, quality, and skin-friendliness.
• •Maintain an Educational and Supportive Voice: Continue to provide tips, answer questions, and demystify the use of safety razors, especially for those new to them. Use clear, encouraging language.
• •Showcase Aesthetics and Quality Through Language: Use descriptive words that evoke the elegance, craftsmanship, and sensory experience of using WLDOHO products (e.g., \"glides smoothly,\" \"luxurious lather,\" \"beautifully crafted\").
• •Foster Community and Relatability: Share user-generated content, tell stories (like the founders' mission), and use \"we\" to create a sense of shared purpose with customers.
• •Be Authentic and Transparent: Acknowledge the journey towards sustainability and be open about the brand's mission. If addressing concerns (like the learning curve for safety razors), do so honestly and helpfully. Continue to highlight partnerships like One Tree Planted.

Social Perception

Positive, Trusted, Innovative & Modern (despite traditional product), For Everyone, Areas for Improvement

Copy Examples

• •Headline: Ditch Plastic, Embrace a Smooth Revolution. Body: Tired of endless plastic waste from your daily shave? WLDOHO safety razors offer a beautifully close shave that’s kind to your skin and the planet. Make the switch today – your skin (and Earth) will thank you. #SustainableShave #ZeroWasteLiving
• •Headline: Elevate Your Bathroom Ritual. Body: Introducing the WLDOHO safety razor – where timeless design meets modern sustainability. Crafted for a perfect, irritation-free shave every time. It’s not just a razor, it’s a statement. #StylishSustainability #WLDOHOCare
• •Headline: New to Safety Razors? We’ve Got You. Body: The thought of a single blade might seem daunting, but our WLDOHO razors are designed with a closed comb for a gentle, beginner-friendly experience. Say goodbye to nicks and hello to silky smooth skin. Learn how easy it is! [Link to a tutorial/blog] #SafetyRazorNewbie #SmoothShavingTips
• •Headline: Join the WLDOHO Family: Shave Consciously. Body: We started WLDOHO with a simple mission: a plastic-free shave in every bathroom. Thousands have already joined us, experiencing a better shave while reducing their impact. Ready to feel the difference? #EcoFriendlyChoices #WLDOHOCommunity
• •Headline: More Than Just a Shave – It’s a Feeling. Body: Imagine a shave that leaves your skin feeling calm, smooth, and cared for, without the plastic guilt. That's the WLDOHO promise. Indulge in our natural shaving soaps and experience the art of shaving. #LuxuryShave #PlasticFreeBathroom