Brand Tone

Passionate, knowledgeable, and community-focused. The communication is informative, welcoming, friendly, and approachable, reflecting a deep love for horses and the equestrian lifestyle. It balances expertise with an authentic and resonant feel.

Brand Values

• •Animal Welfare
• •Safety and Professionalism
• •Community and Inclusivity
• •Tradition and Heritage
• •Versatility

Best Practices

• •Always speak about the horses with respect and affection. Use language that highlights their well-being and individual personalities.
• •While showcasing credentials, ensure the language is welcoming and not intimidating. Avoid overly technical jargon where possible, or explain it simply. Make it clear that everyone has a place at your stable.
• •Use "we" and "our community" to foster a sense of belonging. Engage with comments on social media warmly and personally. Share user-generated content to show that clients are part of the brand's story.
• •Focus on benefits, not just features. Connect the facility's features to the direct benefit for the rider and horse.
• •Let passion shine through. Use evocative and sensory language to describe the experience of riding. Authenticity is key to connecting with fellow horse lovers.

Social Perception

Wanha Maen Talli is perceived as a reputable, high-quality riding school and equestrian center. Customers praise the quality of instruction and the positive, friendly atmosphere. Its affiliation with the Finnish Equestrian Federation lends significant credibility. It is seen as a central hub for the local equestrian community, appreciated for well-maintained facilities and genuine animal care, providing a safe and enjoyable environment.

Copy Examples

• •That feeling when it's just you, your horse, and a Finnish sunset. Our trail rides are more than just a lesson; they're an experience. Ready to make a memory? Book your ride through the link in our bio. #WanhaMaenTalli #Hevoselämää #Ratsastus #VisitFinland
• •Our popular riding camps are back! From brushing their first pony to cantering with confidence, your child will learn, laugh, and make friends (both human and horse!). Safe, professional, and unforgettable. Spots are limited – secure yours today! #Ratsastusleiri #Kesäleiri #Hevoset
• •Whether you're a complete beginner or returning to the saddle, our certified instructors and gentle school horses are here to guide you. Join our welcoming community. [Button: Book Your First Lesson]
• •Ready for the next level? Join our intensive weekend clinic focusing on [Specific Skill, e.g., Dressage Fundamentals]. With expert coaching and personalized feedback, you'll see real progress. Limited to 8 riders to ensure quality attention. Register now and let's achieve your goals together.
• •We're excited to now stock [Brand Name]! Known for its durability and style, it's the perfect partner for your time in the saddle. Chosen by riders, for riders. Stop by the stable shop to see the new collection. #EquestrianStyle #RidingGear #WMTShop