Brand Tone

Innovative, helpful, quality-conscious, accessible, modern, and comfort-oriented.

Brand Values

• •Innovation
• •Accessibility
• •Quality
• •User Comfort
• •Data Privacy

Best Practices

• •Develop a Brand Voice Guide: Document the brand's tone characteristics (innovative, helpful, quality-conscious, accessible, modern, comfort-oriented), core values, and provide clear "do's and don'ts" with examples.
• •Emphasize ease of use for those new to smart homes, and highlighting innovation for tech-savvy customers.
• •Conduct regular audits of content to help ensure brand consistency.
• •Focus on benefits like improved quality of life and security when discussing user perception.
• •Address concerns regarding data privacy and the need for user control and understanding.

Social Perception

WIZZR aims to be perceived as a user-friendly, reliable, and innovative smart home technology provider that enhances quality of life while respecting user privacy and control.

Copy Examples

• •"WIZZR: Smart home solutions for a simpler life."
• •"Experience the comfort and convenience of a connected home with WIZZR."
• •"WIZZR is innovating the future of smart living, one device at a time."
• •"WIZZR: Quality smart home technology made accessible to everyone."
• •"Your home, smarter and cozier. Discover WIZZR today!"