Brand Tone

Whimsical and Charming, Creative and Empowering, Simple and Approachable

Brand Values

• •Joy and Happiness
• •Personalization and Creativity
• •Aesthetics and Coziness
• •Comfort

Best Practices

• •Use Whimsical and Evocative Language: Employ words like "magical," "dreamy," "charming," "glow," "joy," and "whimsy" to build a consistent and enchanting brand world.
• •Focus on the "Feeling," Not Just the Function: Instead of saying "a lamp to see better," say "a lamp that makes your room feel cozier." Frame products around the emotional benefit and the atmosphere they create.
• •Embrace the DIY/Creative Angle: Always highlight the hands-on, creative aspect of products when applicable. Use phrases like "Craft your own," "Unleash your creativity," and "A fun project awaits" to empower the customer.
• •Keep it Simple and Sweet: Avoid overly complex or technical jargon. The copy should be easy to read, light, and friendly, as if you're talking to a creative friend.
• •Create a Clear Brand Story: To combat the brand identity confusion, develop a strong "About Us" page and consistent social media bios that clearly state Wiytamo's mission to provide "cute, creative, and joyful home decor." This will help differentiate it from the appliance listings online.

Social Perception

The 'cute decor' version of Wiytamo has very little public perception or brand recognition, largely overshadowed by its home appliance line. It is associated with generic/dropshipped goods, leading to a perception of being a reseller rather than a unique creator. The brand also suffers from a confused identity due to its dual product lines.

Copy Examples

• •✨ Meet your new happy place. ✨ Our Dreamy Cloud Tulip Lamp is more than just a light; it's a little box of joy you get to build yourself. Craft a soft, warm glow for your desk, nightstand, or favorite reading nook. Ready to create your own magic? Tap to shop! #Wiytamo #CuteHome #DIYDecor #TulipLamp #CozyVibes
• •Your Home, Your Haven. Fill it with Joy. (Sub-headline: Discover handcrafted decor and DIY kits that make your space uniquely yours.)
• •Psst... Your next DIY project is inside! 🌷
• •Step onto a cloud of comfort every single day. Our Heart-Shaped Fluffy Rug is designed to add a soft touch of love and whimsy to any room. It's the perfect little island of cozy for your feet and a sweet statement for your space. Made with ultra-soft materials, it’s not just a rug—it’s a feeling.
• •Tired of boring rooms? We believe your home should be as cute and creative as you are! At Wiytamo, we curate charming decor and fun DIY kits to help you add a touch of joy to every corner. From whimsical lamps to the softest rugs, find your next favorite thing today. Shop the collection now for 20% off your first order!