Brand Tone

Inspirational & Aspirational, Conscious & Ethical, Passionate & Community-Oriented, Authentic & Grounded, Peaceful & Mindful

Brand Values

• •Sustainability & Eco-consciousness
• •Quality & Performance
• •Community & Connection
• •Mindfulness & Well-being
• •Authenticity & Craftsmanship
• •Inspiration & Transformation

Best Practices

• •Embody the 'Yogi-to-Yogi' Voice: Write as if you are speaking to a fellow yoga practitioner. Use language that is understanding, supportive, and knowledgeable about the practice. Avoid overly corporate or detached tones.
• •Weave in Values Naturally: Instead of just stating values like 'eco-friendly,' show it. Talk about the sustainable materials, the 'buy a mat, plant a tree' initiative, or the handcrafted nature of the products within the copy.
• •Focus on Benefits Beyond the Physical: While grip and cushioning are important, connect these features to the deeper benefits of yoga – improved focus, peace, connection, and a more profound practice.
• •Use Inspirational and Inclusive Language: Employ words that uplift, motivate, and make everyone feel welcome, regardless of their stage in the yoga journey. Share mindful quotes or affirmations that resonate with the brand's ethos.
• •Maintain Visual and Textual Harmony: Ensure that the tone of the copy is consistently reflected in the brand's visual identity across all platforms. The images, colors, and overall aesthetic should reinforce the mindful, conscious, and high-quality feel conveyed in the text.

Social Perception

Positive & High-Quality, Eco-Friendly Champion, Trustworthy & Yogi-Approved, Aesthetically Pleasing, Community-Focused

Copy Examples

• •Headline: Find Your Sanctuary. Unroll Your Wiworldandi. Body: More than just a mat, it's a commitment to your practice and our planet. Handcrafted with sustainable materials and designed by yogis, for yogis, to elevate every breath and every pose. Experience the difference conscious cushioning and mindful grip can make. Call to Action: Discover Your Mat.
• •Headline: Root Down. Rise Strong. Sustainably. Body: Your yoga journey deserves a foundation built on integrity. Our eco-friendly mats support your practice while honoring the Earth. Feel the connection, from our hands to yours. Call to Action: Shop Eco-Conscious Mats.
• •Headline: Join the Wi Community: Where Passion Meets Practice. Body: Wi are more than a brand; we're a collective of souls united by the transformative power of yoga. Share your journey, find inspiration, and practice with purpose on a mat designed to support your every move. Call to Action: Connect With Us #WiYogaFamily.
• •Headline: The Art of Yoga, The Heart of Sustainability. Body: Each Wiworldandi mat is a testament to mindful craftsmanship. Beautifully designed, ethically produced, and built to last. Make your practice a masterpiece. Call to Action: Explore Our Collections.
• •Headline: Breathe Deeper, Hold Stronger, Live Mindfully. Body: Elevate your daily ritual with a Wiworldandi mat. Experience unparalleled grip and comfort that allows you to focus on what truly matters – your inner peace and well-being. Because your practice is sacred. Call to Action: Enhance Your Practice Today.