Brand Tone

Inclusive and Affirming, Celebratory and Joyful, Empowering and Supportive, Playful and Vibrant, Community-Focused

Brand Values

• •Pride: Celebrating and promoting LGBTQ+ identity and visibility.
• •Inclusivity: Creating a welcoming space for everyone, regardless of their specific identity within the LGBTQ+ spectrum.
• •Self-Expression: Encouraging individuals to express their authentic selves.
• •Love and Acceptance: Promoting messages of love, acceptance, and equality.
• •Community: Fostering a sense of belonging and connection among LGBTQ+ individuals and allies.

Best Practices

• •Always Lead with Inclusivity: Use language that welcomes everyone. Avoid exclusionary terms and ensure your messaging resonates with the diverse spectrum of the LGBTQ+ community and its allies.
• •Embrace Positivity and Celebration: Focus on the joyful and affirming aspects of pride. Even when addressing challenges, frame them with an underlying message of hope, resilience, and empowerment.
• •Speak Authentically to the Community: Understand and use language, symbols, and references that are genuine and meaningful to the LGBTQ+ community. Avoid performative allyship and ensure your messaging feels rooted in genuine support.
• •Encourage Self-Expression: Craft copy that inspires individuals to be themselves. Highlight how WIVOV products can be a tool for personal expression and showcasing identity.
• •Foster a Sense of Belonging: Use "we," "us," and "our community" to reinforce connection. Make your audience feel like they are part of something bigger and that WIVOV is a supportive part of their journey.

Social Perception

A provider of LGBTQ+ pride merchandise, Supportive of the LGBTQ+ community, A platform for expression, Engaged with current LGBTQ+ themes and celebrations

Copy Examples

• •Headline: Shine Bright. Live Proud. ✨ Body: Express every shade of you with our vibrant new collection. WIVOV: Wear Your Pride. Call to Action: Shop Now & Unleash Your Colors!
• •Headline: Your Identity, Beautifully Displayed. 🏳️‍🌈 Body: From subtle statements to bold declarations, find the perfect piece to tell your story. At WIVOV, we celebrate you. Call to Action: Discover Your Pride Style.
• •Headline: More Than Merch. It's a Movement. ❤️🧡💛💚💙💜 Body: Every WIVOV item is a symbol of love, acceptance, and the incredible strength of our community. Join us in spreading pride. Call to Action: Explore the Collection.
• •Headline: Found Your Tribe? Now Show Your Vibe! 🎉 Body: Connect with your community and express your unique self with WIVOV's latest arrivals. Perfect for [Event/Season] or just because! Call to Action: Get Your Gear!
• •Headline: Wrapped in Pride. Rooted in Love. Body: Feel empowered and celebrated every day. Our quality pieces are designed to make you feel seen, supported, and authentically you. Call to Action: Find Your Favorite.