Brand Tone

Aspirational (Stated): conscious, fair, and passionate about sustainability and accessible fashion. Helpful and reassuring (FAQ).

Brand Values

• •Sustainability
• •Affordability
• •Fairness in the clothing industry
• •Good service and personal approach
• •Customer satisfaction
• •Variety
• •Convenience
• •Value
• •Quality

Best Practices

• •Prioritize Transparency and Honesty: In light of negative reviews, all copy should be scrupulously honest about products, shipping times
• •Maintain Consistency Across All Channels: The tone used on the website (product descriptions, FAQs, About Us
• •Acknowledge potential issues upfront: For instance, if delivery times are long, copy can manage expectations by being clear about them upfront
• •Focus on product quality, address customer service concerns and returns
• •Actively ask for customer reviews

Social Perception

Largely Negative: long delivery times, issues with returns, low product quality, and potential additional costs. Trust Issues: lack of trust from a segment of online consumers. Inconsistent Messaging: The strong emphasis on sustainable fashion is somewhat diluted by the broad range of general merchandise.

Copy Examples

• •Discover our curated collection of sustainable fashion, designed for style and conscience.
• •Experience the Wivaro difference: quality-checked products, secure payment, and free shipping within Germany.
• •At Wivaro, we're committed to making sustainable clothing accessible to everyone, without compromising on quality or style.
• •Shop our wide selection of household essentials, from garden tools to electronics, all in one convenient place.
• •Your satisfaction is our priority. Our dedicated team is here to provide personalized support and ensure a seamless shopping experience.