Brand Tone

Elegant & Refined, Modern & Contemporary, Approachable & Personal, Aspirational yet Attainable, Trustworthy & Assuring

Brand Values

• •Quality Craftsmanship
• •Timeless Elegance
• •Modern Femininity
• •Customer Connection & Service
• •Meaningful Moments
• •Individuality & Effortless Style

Best Practices

• •Embrace Elegant Simplicity: Use clear, concise language that reflects the refined nature of the jewellery. Avoid overly casual slang or overly complex jargon. The tone should be sophisticated but not alienating.
• •Weave in the "Timeless & Modern" Narrative: Consistently highlight how the classic beauty of pearls is reinterpreted for the contemporary woman. Use phrases like "modern heirlooms," "contemporary femininity," "timeless allure with a modern edge."
• •Maintain a Personal & Approachable Voice: Even when speaking of luxury, ensure the tone feels warm and inviting. Referencing the founder's inspiration or the personal care in crafting pieces can foster connection. Address the customer directly and empathetically.
• •Showcase Quality & Trust: Subtly integrate words that speak to the quality of materials (e.g., "luminous freshwater pearls," "solid 14k gold," "certified authenticity") and the brand's commitment (e.g., "crafted with care," "one-year warranty," "designed to be cherished").
• •Focus on the Emotional Connection & Lasting Value: Emphasize that the jewellery is more than an accessory—it's about marking moments, creating memories, and owning something of lasting beauty and significance. Use evocative language that speaks to these deeper values.

Social Perception

High-Quality & Beautiful Jewellery, Excellent Customer Service, Trustworthy Brand, Special Occasion & Bridal Choice, Good Value, Credible & Reputable

Copy Examples

• •Headline: Discover Your Modern Heirloom. Body: At Witt & Pearl, we reimagine timeless elegance. Each pearl is hand-selected, each design crafted with contemporary femininity in mind. More than just jewellery, these are the pieces you'll cherish today and pass on tomorrow. Find the pearl that tells your story.
• •Instagram Caption (with a picture of a woman wearing pearl earrings for an everyday look): Elegance isn't just for evenings. Our [Pearl Earring Name] studs, crafted with luminous freshwater pearls and [14k Gold/Sterling Silver], bring a touch of refined beauty to your everyday. Effortless style, designed to be lived in. #WittAndPearl #ModernPearls #EverydayLuxury #TimelessJewellery
• •Email Subject Line: A Little Piece of Forever ✨ Inside: Pearls Made to Mark Your Moments. Email Body Snippet: From whispered "I do's" to quiet celebrations, Witt & Pearl offers exquisitely crafted pearl jewellery designed to capture the essence of your most treasured memories. Seen in British Vogue, our pieces blend timeless allure with modern sophistication. Experience the personal touch and exceptional quality that our customers adore.
• •Facebook Ad Copy: Headline: Redefining Pearl Jewellery. As Seen in Vogue. Body: Witt & Pearl brings you modern pearl designs, blending coastal Australian inspiration with timeless elegance. Founded by Emily Witt, our collections offer luxury without pretension, perfect for everyday wear or your most special occasions. Enjoy complimentary shipping and a one-year warranty. Shop now and find a piece to be worn and remembered. [Link to website]
• •Product Description Snippet (for a pearl necklace): The [Product Name] Necklace: A delicate dance of luminous freshwater pearls on a fine [14k Gold/Sterling Silver] chain. This piece embodies contemporary femininity, designed to be an elevated yet effortless statement. Each pearl is certified for its quality and lustre, promising a timeless addition to your collection. Wear it solo for a touch of understated elegance, or layer it to express your unique style.