Brand Tone

youthful, playful, and affectionately feminine

Brand Values

• •Originality and Self-Expression
• •Handcrafted Quality
• •Affordability
• •Community Engagement

Best Practices

• •Maintain a Youthful & Playful Vocabulary
• •Emphasize the "Handmade" Aspect
• •Center the Message on Self-Expression
• •Use Visually-Driven and Trendy Language
• •Foster a Sense of Community

Social Perception

highly positive, particularly among a younger, female demographic interested in unique, handcrafted accessories. The brand is often associated with terms like "girly aesthetic," "pinterest girl," and "coquette," indicating its alignment with current online trends. Customers and followers on platforms like TikTok and Lemon8 praise the affordability and unique, trendy designs, especially those featuring ribbons. The frequent "order packing" videos on TikTok create a sense of transparency and personal connection, which is well-received by their audience. The brand's participation in local markets and events also builds a tangible, positive presence within its community.

Copy Examples

• •Meet Odette The pearl drop bracelet of your dreams is here. Dainty, dreamy, and handmade with all the love, just for you. Perfect for adding a little touch of magic to your everyday look. Tap to shop your new favorite accessory! #WithTwentyOne #HandmadeJewelry #PearlBracelet #CoquetteAesthetic #BeYou
• •So much love goes into every single piece! Can t wait for you to see our new blingy claw clips! #SmallBusiness #HandmadeWithLove #OrderPacking #GirlyThings #TikTokSG
• •Be You. Be Unique. Discover our collection of handmade accessories, crafted in small batches to perfectly match your personal style.
• •Hey lovely! We just added some adorable new pieces to the shop that we think you'll love. From sparkly claw clips to our signature ribbon chokers, find the perfect trinket to express yourself. As always, everything is handmade with care. Treat yourself! [Shop Now] button
• •Why blend in when you were born to stand out? At WithTwentyOne, we create handmade and hand-assembled accessories in small, love-filled batches. Find your perfect piece and express your inner sparkle. Shop our collection now!