Brand Tone

Inspirational, Gentle, Authentic, Nurturing, Personal, and Instructional, akin to a supportive friend or mentor.

Brand Values

• •Authenticity
• •Healing
• •Vulnerability
• •Empowerment
• •Mindful Consumption

Best Practices

• •Always Write from the Heart: The brand's biggest strength is its authenticity. Every piece of copy, from a product description to a social media post, should reflect Keesh's personal, vulnerable, and encouraging voice. Use "I" and "you" to maintain a direct, intimate connection.
• •Weave in the Core Values: Consistently reference key concepts like "authentic self," "healing journey," "shadow work," and "safe space." This reinforces the brand's purpose beyond just selling products and builds a recognizable language for the community.
• •Maintain a Gentle & Nurturing Tone: Avoid aggressive sales tactics or language that creates urgency. The tone should always be inviting, calm, and supportive. Use soft, encouraging words and a positive, hopeful outlook, even when discussing difficult topics like healing.
• •Tell the Story: Don't just describe a product; explain the "why" behind it. Connect it to a feeling, a personal experience, or the overall mission of the brand. Storytelling is central to the audience's connection with "With Love Keesh."
• •Be Visually and Tonally Consistent: Ensure the gentle, clean, and feminine aesthetic of the visuals is matched by the copy. The words should feel like they belong in the same world as the product designs and social media feed — calm, inspirational, and beautiful.

Social Perception

The brand is perceived as a personal project deeply intertwined with its founder's identity, drawing a community seeking healing, self-discovery, and spiritual faith. It feels intimate and community-focused, aiming to create a space where followers feel seen, heard, and appreciated, with perception tightly controlled by the brand's narrative of sincerity and purpose-driven entrepreneurship.

Copy Examples

• •Your journey back to you deserves a gentle space to unfold. Our Self-Care Digital Planner isn't just about scheduling tasks; it's about scheduling moments for your soul to breathe. Track your habits, journal your breakthroughs, and rediscover what truly lights you up. With love, from my heart to your hands. #WithLoveKeesh #DigitalPlanner #AuthenticSelf
• •Hi beautiful soul, I used to believe that healing was a straight line from broken to fixed. But my journey has taught me it's more like a spiral—we often revisit old lessons with new wisdom. This week, I was reminded of that, and it inspired me to create a new journal prompt page for you. It’s a gift, a small reminder that every step, even the ones that feel backward, is part of your path. You can download it here. With love, Keesh.
• •Feeling lost in the noise of the world? I've been there. I left my career to find my authentic self, and now I'm building a space for others to do the same. Join our community of healing and growth. Explore journals, planners, and stories designed to guide you home to yourself. #ShadowWork #SafeSpace #HealingJourney
• •This notebook is more than just 80 cream-colored pages. It’s a silent confidant for your unwritten chapters, a safe harbor for your truest thoughts, and a canvas for your healing. Featuring an original affirmation to inspire your journey inward. As you fill these pages, may you feel seen, heard, and connected to your most authentic self.
• •A gentle reminder from With Love Keesh. Your true self is your greatest gift to the world. Discover tools and inspiration to help you live your authentic truth. | Digital Planners | Healing Journals | Self-Care Tools