Brand Tone

inspirational, friendly, and empowering

Brand Values

• •Authenticity and Heritage
• •Quality and Functionality
• •Empowerment
• •Female-Founded and American-Made
• •Wellness from the Inside Out

Best Practices

• •Lead with the "Why": Always circle back to the brand's origin story and values. Remind the audience of the Hawaiian roots, the female-founder narrative, and the commitment to a life in motion. This will keep the messaging authentic and grounded.
• •Use Empowering and Inspirational Language: Employ words that uplift and encourage. Phrases like "embrace your strength," "discover your adventure," and "move with purpose" align with the brand's empowering ethos.
• •Incorporate Sensory Details of Paradise: Evoke the feeling of being in Hawaii. Use descriptive words related to the sun, the ocean, tropical flowers, and a sense of freedom and ease. This will reinforce the "paradise" element of the brand name.
• •Maintain a Friendly and Personal Voice: Write as if you're speaking to a friend. Use a conversational tone, ask questions to engage the audience, and share personal anecdotes or behind-the-scenes content related to the brand's journey.
• •Be Visually Consistent: Ensure that all imagery and video content align with the brand's aesthetic—bright, vibrant, active, and set against natural, beautiful backdrops whenever possible. The visuals are just as important as the words in conveying the brand's tone.

Social Perception

The public perception of With Love From Paradise appears to be that of a high-quality, stylish, and reliable activewear brand with a strong, authentic identity. Customers seem to appreciate the unique designs and the durability of the products. The brand is likely perceived as being for a discerning customer who values both aesthetics and performance in their activewear. The association with Hawaii gives it an exotic and desirable appeal, tapping into the "island girl" trend that resonates with a desire for a more natural and carefree lifestyle. The brand is seen as a personal and passion-driven project, which can foster a strong sense of community and loyalty among its customer base.

Copy Examples

• •From our paradise to your practice. ✨ Our new collection is inspired by the vibrant energy of a Hawaiian sunrise, designed to move with you through every sun salutation and weekend adventure. Made with love, so you can live your life in motion. #WithLoveFromParadise #MadeToMove #FemaleFounded
• •Your active life doesn't have to mean compromising on style. Our quick-dry, high-performance fabrics are designed to keep up with you, from the spin class to the sea. Discover activewear that's as bold and adventurous as you are. Shop now and get 15% off your first order! #WLFP #HawaiiBrand #Activewear
• •Born from the spirit of the islands, the Kauai Bloom Legging is more than just activewear—it's a celebration of a life in motion. Hand-sewn in Los Angeles from our signature buttery-soft, four-way stretch fabric, these leggings are made to flow with you, from your morning yoga session to your evening stroll. The vibrant, original print is a nod to our Hawaiian roots, ensuring you'll stand out with every step. Embrace the paradise within. #FunctionalFashion #MadeInTheUSA
• •My go-to outfit for when my day involves a little bit of everything. Yoga? Check. Beach trip? Check. Looking cute while doing it? Double-check. For the girls who do it all. ❤ ͡┈ #activewear #ootd #islandgirl #withlovefromparadise
• •A little piece of paradise, delivered to your door. Hi [Customer Name], We believe every day is an adventure waiting to happen. Whether you're hitting the mat for the first time or you're a seasoned pro, our pieces are designed to support and inspire you. As a thank you for being part of our community, here's a special something to help you on your journey. [Discount Code]. With love, from our paradise to yours, The WLFP Team