Brand Tone

Authentic & Passionate, Community-Focused & Supportive, Curated & Quality-Conscious, Friendly & Approachable, Storytelling-Oriented

Brand Values

• •Supporting Local Economy & Small Businesses
• •Artisanal Quality & Craftsmanship
• •Authenticity & Storytelling
• •Brooklyn Pride & Culture
• •Curation & Discovery

Best Practices

• •Always Lead with "Brooklyn Love": Infuse genuine appreciation for the borough, its culture, and its creators into all communications. Use place names, refer to the unique Brooklyn spirit, and celebrate its diversity.
• •Spotlight the Artisans: Regularly feature the makers behind the products. Tell their stories, highlight their passion, and emphasize the handcrafted nature of their goods. This reinforces authenticity and the "support local" value.
• •Use Warm, Evocative Language: Describe products not just by their features, but by the experience they offer – the taste, the craftsmanship, the story. Words like "handcrafted," "small-batch," "curated," "heartfelt," and "community" resonate with the brand.
• •Maintain a Friendly and Approachable Voice: Write as if you're talking to a friend who shares your love for unique, quality items and the stories behind them. Avoid overly corporate or impersonal language.
• •Emphasize Curation and Quality: Subtly remind customers that these aren't just any products, but items carefully selected for their quality, uniqueness, and connection to Brooklyn. This builds trust and justifies the value of artisanal goods.

Social Perception

A Go-To Source for Unique Brooklyn Gifts, A Champion of Local Artisans, Authentically Brooklyn, Trustworthy & Quality-Oriented, Community-Minded

Copy Examples

• •Instagram Post (Product Spotlight): Meet the hands and heart behind your new favorite [Product Type]! ✨ [Artisan Name] pours their passion into every [Product Name], using locally sourced ingredients and time-honored techniques right here in their Brooklyn studio. Taste the love, support a dream. #WithLoveFromBrooklyn #BrooklynArtisan #ShopLocalBK #HandcraftedGoodness #[ArtisanInstagramHandle]
• •Website Banner (Holiday Promotion): Share a Piece of Brooklyn This Season. 🎁 Our curated gift baskets are brimming with handcrafted delights from local makers, wrapped with care and sent with love. The perfect way to say you care, from the heart of BK to theirs. Shop now for guaranteed holiday cheer! #BrooklynGifts #ArtisanalLove #SupportSmallBK
• •Email Newsletter Subject Line: 🍂 Fall Flavors from Brooklyn's Finest + Meet a Maker! (Email Body Snippet): Cozy up with the taste of autumn, Brooklyn style! We've gathered new seasonal treats from our incredible local artisans – think spiced [Product], warming [Product], and more. Plus, go behind the scenes with [Artisan Name] of [Artisan Business] and discover the story behind their craft...
• •Facebook Ad (Targeting Gift Shoppers): Searching for a gift that truly tells a story? ✨ 'With Love From Brooklyn' connects you with unique, handcrafted treasures made by passionate local artisans. From gourmet treats to beautiful home goods, every item supports a small Brooklyn business. Give a gift that gives back. Explore our collections! [Link to Website] #UniqueGifts #MadeInBrooklyn #SupportArtisans #BrooklynLove
• •Corporate Gifting Page Snippet: Elevate Your Corporate Gifting. Show your clients and employees genuine appreciation with a thoughtfully curated gift box from 'With Love From Brooklyn.' Each item is handcrafted by a local Brooklyn artisan, reflecting quality, creativity, and the vibrant spirit of our borough. Let us help you tell your story of gratitude, with a touch of Brooklyn charm. [Link to Corporate Gifting Inquiry] #CorporateGiftsBK #ArtisanalCorporateGifts #BrooklynMadeForBusiness