Brand Tone

Empathetic and Supportive, Direct and Action-Oriented, Inspirational and Motivational, Authentic and Relatable, Knowledgeable and Confident

Brand Values

• •Authenticity
• •Empowerment
• •Action & Results
• •Personal Growth & Self-Care
• •Community/Connection
• •Philanthropy/Giving Back

Best Practices

• •Create a "Voice of Libby" Guide: Document key characteristics of the brand voice (e.g., empathetic yet direct, uses encouraging language, avoids overly corporate jargon, shares personal anecdotes briefly when relevant). This ensures anyone writing for the brand stays consistent.
• •Speak Directly to the Ideal Client: Always write as if addressing one specific person who embodies the target audience (e.g., a talented service provider feeling overwhelmed by marketing and needing clear, actionable steps).
• •Balance Empathy with Action: Acknowledge the struggles of the audience but quickly pivot to empowering solutions and clear calls to action. Avoid dwelling on negativity without offering a way forward.
• •Inject Libby's Personality (Authenticity): Incorporate phrases, anecdotes, or a style of encouragement that is distinctly "Libby." This might mean being open about challenges while maintaining an optimistic, can-do outlook.
• •Review and Refine Regularly: Periodically review all copy (website, social media, emails) to ensure it aligns with the defined brand tone and values. Get feedback to see if the intended tone is being perceived correctly.

Social Perception

Clients/Followers: Likely perceive Libby Crow as a knowledgeable and inspiring mentor who provides practical, no-nonsense advice for growing a service-based business. They are drawn to her relatable style and focus on tangible results like client acquisition. Her emphasis on direct outreach likely appeals to those looking for proactive client-getting strategies. General Public/Wider Audience: Those who encounter her through podcast interviews or articles may see her as a successful entrepreneur and marketing expert who blends business strategy with personal development. The brand is strongly tied to Libby Crow as a personal brand.

Copy Examples

• •Facebook Post (Empathetic & Action-Oriented): "Feeling stuck trying to find your next client? You're not alone. So many talented service providers struggle with this. But what if I told you there's a straightforward way to connect with dream clients, without the overwhelm? My Done For You Direct Outreach System breaks it down, step-by-step. Ready to take control? DM me 'CLIENTS' and let's chat."
• •Instagram Caption (Inspirational & Authentic): "Remember that idea you were told was 'too big'? Or that time you almost gave up? Entrepreneurship is a wild ride of highs and lows (I've had my share!). But your vision is valid, and your services are needed. Keep showing up, keep being you, and let's get those clients who truly value what you do. #AuthenticBiz #ClientAttraction #WithLibby"
• •Email Subject Line (Direct & Benefit-Driven): "Stop Waiting for Clients, Start Attracting Them Today" Email Snippet: "...enough of the passive wishing. It's time for proactive outreach that feels good AND gets results. I'll show you how to find, connect with, and sign ideal clients consistently."
• •Website Headline (Confident & Empowering): "Your Expertise + Our System = A Flood of Dream Clients. Finally, a clear path to a fully booked business."
• •Podcast Intro Snippet (Relatable & Knowledgeable): "Welcome to Behind The Dream, where we get real about what it *actually* takes to build a business you love. I'm Libby Crow, and after years in the marketing trenches, I'm here to share the strategies that work, the mindset shifts that matter, and the authentic path to entrepreneurial success."