Brand Tone

Charming, Friendly, and Eclectic

Brand Values

• •Quality and Curation
• •Customer Service
• •Accessibility and Affordability
• •Uniqueness and Discovery
• •Community and Heritage

Best Practices

• •Embrace Warmth and Personality: Use welcoming and friendly language. Let the passion for curated items shine through.
• •Highlight Uniqueness and Discovery: Emphasize the "eclectic mix," "artisan goods," and "unexpected finds" to convey the brand's distinctiveness.
• •Maintain an Approachable Feel: While showcasing quality, ensure the language remains accessible and inclusive, reflecting the "affordable artisan goods" value.
• •Tell the Story: Weave in the heritage of being a long-standing, family-run Sheffield business to build trust and a personal connection.
• •Listen and Adapt (Addressing Perception): While maintaining the core tone, be mindful of customer feedback. For example, if addressing concerns about product sourcing, do so transparently while reinforcing the commitment to quality and unique finds. Ensure online interactions mirror the desired friendly and helpful in-store experience.

Social Perception

Generally perceived positively as a popular and charming gift shop in Sheffield, known for its unique and high-quality items. It's seen as a good place for finding special gifts and a long-standing part of the local retail scene.

Copy Examples

• •Discover the unexpected. Our shelves are filled with handpicked treasures and artisan goods waiting to tell their story. Find a gift as unique as they are (or a little treat for yourself!).
• •More than just a gift shop, we're a little piece of Sheffield charm. For over 30 years, we've been delighting locals with our eclectic finds. Come say hello!
• •Looking for that perfect something? From beautiful homeware to quirky keepsakes, find affordable joy and inspired gifts within these walls.
• •Your go-to for gifting inspiration! We lovingly curate unique pieces from brands you know and new talents you'll adore. Let us help you find something truly special.
• •Step into a world of delightful discoveries. At Within Reason, every item has a story, and every visit feels like catching up with an old friend.