Brand Tone

practical, reassuring, and professional

Brand Values

• •Ergonomics and Well-being
• •Quality and Durability
• •Practicality and Efficiency
• •Social Responsibility
• •Customer-Centricity

Best Practices

• •Lead with the Problem/Solution: Frame the product as the solution to physical strain and inconvenience using "before and after" scenarios.
• •Emphasize Stability and Safety: Use words like "sturdy," "secure," "stable," "anti-slip," and "durable" to build trust.
• •Keep it Clear and Simple: Avoid jargon, maintain an accessible professional tone, and explain benefits over just listing features.
• •Incorporate "Dutch Made" and "Socially Responsible" Angles: Consistently mention ethical production in the Netherlands to highlight quality and differentiate the brand.
• •Use Customer Language: Integrate authentic phrases from positive customer reviews to enhance relatability and credibility.

Social Perception

Reliable provider of a high-quality, problem-solving product, often praised for sturdiness, practicality, design, fast delivery, and good service.

Copy Examples

• •Your back will thank you. Elevate your washing machine and say goodbye to bending and straining.
• •Engineered in the Netherlands for maximum stability. Our steel risers feature anti-slip technology to keep your appliance secure, load after load. Enjoy peace of mind and a quieter laundry routine.
• •Transform your laundry room from a chore zone to a functional oasis. Our stylish risers create extra space and a sleek, organized look. Laundry day just got a major upgrade.
• •More than just a riser. It's a smarter way to do laundry. With integrated storage and an ergonomic design, the WassiStand is a small change that makes a big difference in your daily routine.
• •Quality you can feel good about. Every WassiStand is responsibly crafted in a Dutch social workshop, supporting our community with every product made.